Peloton hilariously hits back at 'And Just Like That' by reviving dead character in new commercial

*Warning: This article contains 'And Just Like That...' spoilers.

If you haven't watched the first episodes of And Just Like That... look away now.

Peloton has released a new commercial - this time, starring Chris Noth. The clever marketing move is a nod to the shock reveal at the end of the first episode of And Just Like That... which features one of the brand's stationary bikes.

Fans of Sex and the City will be thrilled to hear that the death of Mr Big wasn't the end for the OG character – and he's instead run off with his Peloton instructor, Allegra.

Watch Peloton's ad right here: 

The first episode of the SATC reboot ends with a shocking death scene, killing off Carrie's beloved Big after his particularly vigorous 1,000th ride on a Peloton bike.

Peloton actually suffered a hard hit after the episode aired, with the company's shares plummeting by 11% overnight.

The company was prompted to issue a statement over the character's death.

"SATC fans, like me, are saddened by the news that Mr Big dies of a heart attack," Peloton health board member Dr. Suzanne Steinbaum told LA Times.

Credit: LANDMARK MEDIA / Alamy

"Mr Big lived what many would call an extravagant lifestyle – including cocktails, cigars, and big steaks – and was at serious risk as he had a previous cardiac event in Season 6," he added.

The company has now rushed out an ad featuring the actor himself, dropping it on Twitter with a line saying: "And just like that...he's alive".

The commercial features Noth and a fictional Peloton instructor named Allegra (played by real Peloton instructor Jess King), sitting in front of a fire talking about "new beginnings" and deciding to take another ride on the Peloton bike.

Credit: LANDMARK MEDIA / Alamy

As the camera pans out, the advert shows the bike alongside a voiceover by Ryan Reynolds, who says: "And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs, and circulation, reducing your risk of cardiovascular diseases.

"Cycling strengthens your heart muscle, lowers resting pulse, and reduces blood fat levels. He"s alive."

As well as providing the voiceover, Reynolds' production company, Maximum Effort, produced the ad.

Featured image credit: LANDMARK MEDIA / Alamy