A porn company has made a $10 million offer for the naming rights of Miami Heat's stadium, according to CNET.
The stadium's previous owners, American Airlines, have announced that they will not be renewing their contract with the Florida-based NBA team, which has prompted porn site Bang Bros to make their bid for the iconic stadium, where the legendary LeBron James once dominated the court.
"We've officially Submitted our $10,000,000 bid for the naming rights to the Miami Heat Arena," Bang Bros wrote on Twitter." We wish to thank American Airlines for their past support of the @MiamiHEAT We intend to change the name to the BangBros Center aka 'The BBC' #BangBrosCares."
The porn company is based in Miami and it appears - based on its tweet announcement - that the company intends to rename the home of the Heat to "Bang Bros" or "The BBC".
In a statement included in the above tweet, the adult site wrote: "Miami is known for many things-South Beach, beautiful women, and sports teams like the professional NBA team the Miami Heat. Miami is also known for BangBros. So it makes sense to pair up winning programs like the Miami Heat and BangBros for a sponsorship opportunity, naming the home arena they play in."
The tweet continues: "Both the Heat and BangBros have become staples of the city, with huge fans of each. It doesn’t get more Miami than having the arena sponsored by BangBros. To show how serious BangBros is, they have already offered $10million, and are suggesting the name BangBros Center ('The BBC') as the new home of the Miami Heat for the next decade."
While a number of people believed the move to be nothing more than a publicity stunt, their submission was later confirmed by Jessica Kleinschmidt from NBC Sports. Bang Bros have even bought the domain name bangbroscenter.com.