Irish UFC fighter Conor McGregor provoked disquiet on social media after CCTV footage emerged of him allegedly punching a man in a pub earlier this year.

The incident in question shows McGregor engaging in an altercation with another customer while drinking in Marble Arch pub in Drimnagh, South Dublin, in April of 2019. According to a report by TMZ, McGregor attacked the middle-aged man when he refused to drink a shot of McGregor's own brand of Proper Twelve whiskey.

After striking the man, two other people pulled McGregor out of the pub and out into the street. He is now reportedly facing a minor assault charge.

Now, another bar owner has reacted with outrage to the incident by making a public protest on social media: namely by filming himself pouring McGregor's signature drink down the toilet of his establishment.

In a Facebook post, Sean Rice, owner of the Salty Shamrock bar in Florida, states that McGregor is: "not a true representative of the Irish people," before proceeding to flush several bottles of liquor down a toilet bowl.

Pointing to a picture of McGregor hanging over the lavatory, Rice can be heard stating: "That's the lowlife there that we've all supported ... All right guys, get that in the toilet, cause that's where his whiskey belong right now. Proper Number Twelve; to hell with it. It will never be sold at this bar."

Per British tabloid newspaper The Daily Mirror, the 50-year-old victim of McGregor claims that he doesn't want an apology or financial compensation, merely justice. A friend of his allegedly told the paper: "He was having his pint when McGregor came in and offered everyone a drink of his whiskey."

He continued: "Conor insisted he take it and when he refused a second time McGregor wasn’t impressed. Next thing he punched him in the side of the face. He didn’t feel the pain of it at the time but the next day he was in bits. It was a proper hard hit. His face was very sore. He was very shaken by the whole thing and didn’t leave his house for days. [sic]"

Commenting on the incident in an interview with TMZ Sports, UFC president Dana White stated: "You’re talking about a pub in Ireland. Know how many guys get punched in the face every day in a pub in Ireland? Yeah, a lot."

White added: "But, this is a high-profile guy. The bottom line is when you’re not a regular guy, you’re a high-profile guy, and you’re a professional fighter, you can’t do it. That you can’t do. When you’re Conor McGregor, you can’t do it."

McGregor has been summoned to Dublin District Court.

Irish UFC fighter Conor McGregor provoked disquiet on social media after CCTV footage emerged of him allegedly punching a man in a pub earlier this year.

The incident in question shows McGregor engaging in an altercation with another customer while drinking in Marble Arch pub in Drimnagh, South Dublin, in April of 2019. According to a report by TMZ, McGregor attacked the middle-aged man when he refused to drink a shot of McGregor's own brand of Proper Twelve whiskey.

After striking the man, two other people pulled McGregor out of the pub and out into the street. He is now reportedly facing a minor assault charge.

Now, another bar owner has reacted with outrage to the incident by making a public protest on social media: namely by filming himself pouring McGregor's signature drink down the toilet of his establishment.

In a Facebook post, Sean Rice, owner of the Salty Shamrock bar in Florida, states that McGregor is: "not a true representative of the Irish people," before proceeding to flush several bottles of liquor down a toilet bowl.

Pointing to a picture of McGregor hanging over the lavatory, Rice can be heard stating: "That's the lowlife there that we've all supported ... All right guys, get that in the toilet, cause that's where his whiskey belong right now. Proper Number Twelve; to hell with it. It will never be sold at this bar."

Per British tabloid newspaper The Daily Mirror, the 50-year-old victim of McGregor claims that he doesn't want an apology or financial compensation, merely justice. A friend of his allegedly told the paper: "He was having his pint when McGregor came in and offered everyone a drink of his whiskey."

He continued: "Conor insisted he take it and when he refused a second time McGregor wasn’t impressed. Next thing he punched him in the side of the face. He didn’t feel the pain of it at the time but the next day he was in bits. It was a proper hard hit. His face was very sore. He was very shaken by the whole thing and didn’t leave his house for days. [sic]"

Commenting on the incident in an interview with TMZ Sports, UFC president Dana White stated: "You’re talking about a pub in Ireland. Know how many guys get punched in the face every day in a pub in Ireland? Yeah, a lot."

White added: "But, this is a high-profile guy. The bottom line is when you’re not a regular guy, you’re a high-profile guy, and you’re a professional fighter, you can’t do it. That you can’t do. When you’re Conor McGregor, you can’t do it."

McGregor has been summoned to Dublin District Court.