This year has been far from ideal for the Kardashian/Jenner clan, a family used to a somewhat idyllic existence. The family has endured a considerable amount of less than favourable press in 2017, with accusations of cultural appropriation, and an ill-conceived and swiftly pulled range of t shirts that depicted Kendall and Kylie Jenner's Instagram photos embossed over iconic images of famous musicians. Perhaps most notable, though, was a Pepsi commercial featuring Kendall Jenner that was slammed upon its release for apparently insensitive parallels to the Black Lives Matter movement. The ad depicted Jenner, mid photo shoot, noticing a group of protesters nearby. She is shown joining the march, before breaking free of the crowd to hand an onlooking police officer a can of Pepsi. With a "well, what d'you know" look to his colleague, the officer takes the can to rapturous applause from the onlooking gathering. The advert had attracted widespread criticism for its perceived similarities to a Black Lives Matter protest at which Ieshia Evans was depicted standing her ground in front of a considerable number of armed police officers. An image of Jenner in the Pepsi advert does appear somewhat familiar to the now famous picture of Evans, who was arrested moments after it was taken. Though it seems incredibly unlikely that Jenner had any editorial or creative input over the commercial's tone or message, perhaps inevitably, as one of the world's most recognisable individuals, she took the brunt of the backlash for her appearance in the swiftly pulled ad. Possibly this has something to do with the incredible magnetic pull that the concept of celebrity has come to hold over our society; a medium capable of exerting astonishing influence - more, one feels sure, than most of us would care to admit. Regardless, as has become customary with the Kardashian/Jenner family, Kendall Jenner's true feelings on the fallout of that ill-fated Pepsi commercial had remained unclear, until they are broadcast on the televisual behemoth that is Keeping Up with the Kardashians. In a trailer for the new upcoming series of the show, Jenner is seen talking about the advert with her sister Kim Kardashian West, emoting that "it feels like my life is over". Though reports at the time of the commercial's release had described Jenner as "mortified" by the reaction, she had, until now, remained relatively tight lipped as to her true feelings. Kim Kardashian West had previously hinted that Jenner's reaction to the ad would be featured on the new series of Keeping Up with the Kardashians when she told the Hollywood Reporter; “We’re not perfect, but you see these things in the media, like Kendall and her Pepsi ad, where I see her at home crying. But in the media she looks another way because she’s not addressing it”. Though to some the Kardashian/Jenner family might represent how vapid fame and celebrity have become in our culture, it seems more than a little unfair to lay blame at Kendall Jenner's feet in this particular instance.

It's been a funny few months for Kendall Jenner. As one of the quieter members of the Kardashian-Jenner axis, she tends to keep her profile relatively low (when compared to her sisters). But, despite this, she's been in the headlines for a host of different reasons.

It all started in April last year when Kendall, who must've been badly advised, starred in what was quite honestly the worst bit of advertising I have ever seen in my life. I'm sure that the majority of you are aware of what I'm talking about, but for those of you who aren't, it's worth looking up the widely criticised Pepsi advert that was pulled last year.

Of course, the advert - and Kendall - received a whole lot of scorn online, with people being baffled by the concept that a can of Pepsi can cure what looked like a potentially hostile situation between police and protestors. Even more bizarre was the timing of the advert, with it being released during a period of political, racial and social unrest in the US.

However, since then, the stories surrounding Jenner have had nothing to do with what she's done, but are more about what she looks like. After posting the below photo online, plenty of fans were speculating that she was pregnant.

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And then, during an appearance on the red carpet at The Golden Globes, she was given abuse for appearing to have a spot of acne, with the model later revealing that it made her feel like an "outcast" when she was younger.

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Speaking in an interview with Haper's Bazaar, Kendall spoke about her life and the pressures she faces as a young woman in the public eye:

"Sometimes I feel like a complete kid when I’m running around with my friends being stupid for a week, and then sometimes I just want to sit in my house and sip tea and watch old movies like I’m 60.

"I feel like the life I live is extraordinary in a lot of ways but it also comes with a lot of responsibilities. I’ve had to grow up pretty fast and deal with situations most 22-year-olds aren’t really put into.

"There are days and weeks and months when you just don’t stop."

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It seems like the pressures of her fame have caught up to Kendall, with the star being rushed to hospital on Sunday night before she appeared on the red carpet. According to a source close to the star, Kendall had "been feeling very run down and tired lately. She was taking a vitamin drip to help with her energy and overall health."

However, while the treatment is a fairly simple procedure, Kendall "had a bad reaction and knew right away something was wrong and that she needed to go to Cedars. They treated her and she was released quickly."

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The Keeping Up With The Kardashian's star was later seen posing up a storm at the Vanity Fair afterparty, where it's been reported that she refused to talk or pose for photos with her father, Caitlyn Jenner.

While Jenner's trip to the hospital may have been just a scare, it's worth noting that these women are under a lot of pressure at a very young age. Next time you feel like "slut-shaming" or calling out Kendall Jenner for whatever reason, think about the impact your words would have on the average 22-year-old.

Earlier this year, Pepsi's marketing team took something of a hit to its reputation. Over the years, the soft drinks company have utilized the world's best soccer players to help to peddle their carbonated, corn syrup-flavoured drink, but a few months ago, Pepsi used a celebrity of an entirely different kind in an attempt to boost sales. As you might know, Kendall Jenner's appearance in that Pepsi ad did not exactly go to plan. Back in April, the 21-year-old was roundly criticised for appearing to appropriate images from the Black Lives Movement in the commercial, implying that the spectre of police brutality could be quite easily dispelled by Pepsi. [[twitterwidget||https://twitter.com/BerniceKing/status/849656699464056832]] Now, almost six months on from the incident, Kendall Jenner has finally opened up about the incident, and while some people had a field day online mocking the advert, Jenner seems pretty far from being able to laugh off the matter. Last weekend saw the premiere of the 14th season of Keeping Up With the Kardashians, and 10 years on from that show's delicious debut, we've got plenty to unpack as America's most famous family prepare their latest slew of problems. Pretty high up on that list is Kendall Jenner's emotional recovery from her Pepsi ad, which her sister Khloé Kardashian has admitted has hit Kendall pretty hard. "Kendall did a commercial and basically caused a huge controversy. It sucks, because she’s been taking the blame for it all. Kendall tries really hard to be socially conscious and aware of the jobs that she takes … so it weighs really heavy on her heart. Her intent is never to disrespect or offend anybody." That weight on Kendall's heart was clear for all to see, as she broke down on Keeping Up With the Kardashians, saying she regrets even taking on the advert at all, and hinting as well as at why she refrained from apologising for the incident. "I trusted everyone. I trusted the teams. But after I saw the reaction and I read what people had to say about it, I most definitely saw what went wrong. I was so stuck, and I really didn’t know what to do, that I completely shut down."  Later on, Kendall talked to Kim Kardashian about her deep regret. "I just feel really, really bad. Like, I feel really bad that anyone was ever offended. I feel really bad that this was taken such a wrong way. I genuinely feel like s***, and I have no idea how I’m gonna bounce back from it". Luckily, Kim came to the fore as the big sister, giving Kendall a pep talk and reminding us all that Kendall's got a lot to learn as she grows up in the public spotlight. "This is the first time you’ve had a scandal. This is your first real experience with something like this. You’re the last person to want to hurt someone or be insensitive, but it’s, like, it really sucks. I think the only thing you can really do is just be real and honest, because you can’t ignore it. Like, you can’t. It should affect you in a way where you grow from it, and you’re like, 'Okay, I’m a better person from it' … I just wish that you could see that there’s light at the end of the tunnel." In light of the outrage around Kendall Jenner's controversial Pepsi ad, I think it's important to remember that Kendall Jenner is still only 21 years old, and that everyone can make mistakes in life. Perhaps she might have helped herself by apologising, but let's hope she learns her lesson from this entire unsavoury incident, and takes more care with how she uses her star power in the future.

Kim Kardashian is known for a lot of things, but it's her infamous derriere that is one of her most well-known features. The Kardashian butt - something which is shared across the majority of the family - is one the most recognisable on the planet. And, for this reason, plenty of people are obsessed with trying to replicate the look.

Whether it's doing squats or getting cosmetic surgery, there is a multitude of ways that people can shape their bum in order to make it perkier and bigger. However, one woman from Sao Paolo has taken the cosmetic route to the extreme.

Jennifer Pamplona, from Sao Paolo, Brazil, has spent more than $470,000 on plastic surgery and has had over four pints of fat injected into her butt. According to the New York Post, Jennifer is aspiring to have a bigger bum than Kim.

"My doctors have asked me if I am scared to die from the surgeries, but, in my opinion, if it happens I will die happy and beautiful," the 24-year-old said of her surgery. It's reported that eight doctors declined to do the surgery because it was so risky. Jennifer has also had two boob jobs, liposuction, a nose job, and four ribs removed in the past seven years.

“Before, whenever I looked in the mirror all I could think was that I needed a bigger butt,” she says. “Now I’m so much happier. Having surgery has changed my life.”

Since undergoing surgery, Jennifer has modelled for Versace, created her own cosmetics business and has appeared on reality TV shows such as Plastics of Hollywood. Despite this, she claims that not everyone is into her extreme appearance. Her mom, for example, wouldn't talk to her in the weeks after her surgery.

"People say I’m stupid, but I have achieved a lot,” she says. “I came from a poor Brazilian village . . . [now I’m] famous and [have] created a company.”

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Ryan Gobble, assistant professor of surgery at the University of Cincinnati College of Medicine and a UC Health plastic and reconstructive surgeon, says that there are two different ways of having a butt augmentation - implants or fat injections.

With the Brazilian butt lift, fat is removed from your back, abdomen, hips, and thighs and injected into your bum. The fat integrates into the butt and hips and becomes living cells again, says Matthew Schulman, M.D.. Schulman is a board-certified plastic surgeon practising in New York City, and one of the most experienced plastic surgeons who performs Brazilian butt lifts.

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Gobble says that there are complications with every procedure and fat injections can lead to reactions to anaesthesia, and lumps and bumps. Some people have even died after having a Brazilian butt lift, but “those were mostly done by non-certified plastic surgeons, which is why it’s important to make sure you go to a board-certified plastic surgeon,” Gobble says.

While it's Jennifer's body and she can do what she wants with it, you can't help but think that if doctors are telling her not to go ahead with this procedure, maybe she should listen.

Khloé Kardashian has responded to claims by fans that she has butt implants after sharing a workout video that highlighted her firm derrière.

On Friday, a Kardashian fan account on Instagram re-posted one of the middle Kardashian sister's recent workout videos.

In the post, Khloé, 37, can be seen in a gym wearing tight pink leggings and a matching sports bra.

Check out the clip here:

Considering the appearance of her glutes in the video, it wasn't long before the post racked up accusations of cosmetic enhancement.

One person wrote: "This girl takes great care of herself but if you can not see those [butt] implants [you're] blind."

Credit: Instagram / Khloe Kardashian

Another insisted: "Come on - own your [s***]! Who cares if you got implants or injections? Just own it!"

Credit: Instagram / Khloe Kardashian

A third argued: "May not be implants but be honest about butt enhancements injections if [you're] going to post and advocate being healthy eating and exercising then also be honest about what you have gotten done it’s not cool letting girls who look up to you and who want to look like you think it’s all natural."

Credit: Instagram / Khloe Kardashian

Now, Khloé, outspoken as ever, has hit back at claims she was sporting butt implants in the video as she joined the discussion in the comments section.

Credit: Instagram / Khloe Kardashian

"lol silly goose," the Good American founder wrote. "It’s the seam design of the leggings. that’s so funny ha! You guys just want to believe anything bad."

While some commenters took the reality star at face value, many refused to believe she did not enhance her bottom.

“Naaaa stop it !!! It’s not any seam, it’s clearly another layer of something else. It’s totally cool it’s her body as long as she’s happy,” responded one naysayer to her explanation, with another critic saying: "Please stop lying about getting impants. You're hurting other people."

Credit: Instagram / Khloe Kardashian Credit: Instagram / Khloe Kardashian

Khloé is no stranger to incessant comments on her appearance. In fact, earlier this year, trolls took to the comments section of her social media posts to tease her for the way her hands and fingers looked in the images.

Featured image credit: Ovidiu Hrubaru / Alamy