$3,000 Nike 'Jesus Shoes' that are filled with holy water sell out in 'minutes'
Despite their divisive marketing campaign with Colin Kaepernick, Nike still appears to be the ultimate trendsetters when it comes to sneakers. From Air Max to Air Jordans, Nike is the must-have footwear apparel for anyone who is anyone.
However, despite the fact this latest range of footwear may sound a little too farfetched to ever be considered a success, the Daily Mail has reported that these unique $3,000 trainers sold out in "minutes" - proving people really will buy anything with the trademark Nike tick on.
Dubbed "Jesus Shoes", these sneakers were created and launched by Brooklyn-based company MSCHF, Fox News has reported (it is important to note that Nike played no part in designing or releasing this faithful footwear).
As you'd probably guess from the name, these limited edition sneakers give people the opportunity to "walk in Jesus' shoes", as they are not only filled with 60cc holy water that has been sourced from the Jordan River, but they have also been blessed by an unnamed priest.
MSCHF started by taking a pair of the ever-popular Nike Air Max 97s and giving them a very spiritual reimagining. The company then filled the transparent air-filled sole with holy water, that had been colored to make it more visually striking.
And this religious revamp has earned the sneakers a staggering $3,000 price tag - holy shhhhhh-oes.
The unique religious markings include a verse from the Bible (Matthew 14:25), a single blood drop to represent the blood of Christ, and a crucifix threaded onto the laces of one of the shoes. The sneakers also have a red insole, which is meant to represent the red Papal shoes that were traditionally worn outside by the Pope (this was until the current Pope, Pope Francis, decided to start donning black footwear instead).
Here's an in-depth unboxing of the sneakers:
The soles of the sneakers are also scented with frankincense, a nod to one of the gifts given to Jesus Christ on his birthday (although, I think I'd have preferred the gold.)
Speaking to the New York Post, MSCHF's head of commerce revealed that the sneakers were not created to spread spirituality, but instead mock the "absurdity of collab culture". Daniel Greenberg said:
"We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company that sells iced tea at bodegas So we wanted to make a statement about how absurd collab culture has gotten.
"We were wondering, what would a collab with Jesus Christ look like?"
In order to drum up some interest and intrigue, MSCHF then collaborated with a few celebrities and influencers prior to releasing the trainers for purchase on popular sneaker resale website StockX.
After selling out in just "minutes", you'll struggle to find a pair for yourself, as only 24 pairs of the unique sneakers were created. You can check out the sneaker's official site here.