ASOS forced to remove 'fat-shaming' party game following customer outrage
The product which the British online retailer came under fire for is called Ballerina Charades by Typo UK and was being sold for around $25.
The 'party game' comes in packaging which features a photo of a girl wearing an inflatable fat suit with a tutu and a tagline which reads, "The perfect ice breaker and party game filled with laughter!"
Earlier this month, plus-size content creator and influencer Danielle Vanier criticized the product on Twitter:
"Erm, @ASOS – What is this please? Why would you stock something that is clearly marketed towards laughing at a body that looks like mine?”
And there were plenty of Twitter users who agreed with Danielle's sentiments.
One person wrote: "As someone who’s danced and done ballet their entire life, it’s garbage like this that puts people off from joining in and taking a class! Dance is for EVERYBODY!! As someone who’s danced and done ballet their entire life, it’s garbage like this that puts people off from joining in and taking a class! Dance is for EVERYBODY!!"
Selena Gomez opens up about the body-shaming she was subjected to at the height of struggle with lupus:
"This is unbelievable. [ASOS] you should know better, so disappointing to know somebody there thought this was ok!" another agreed.
"Doesn’t your bio say you give people the freedom to be who they want without judgment? Maybe you should change it to 'We give people the freedom to blatantly mock others’ bodies just for the fun of it.'" wrote a third.
Eventually, the e-commerce site itself chimed in on the thread to apologize for the offense caused and to inform Danielle and her followers that the product had been removed from its site.
Their customer services Twitter profile replied: "Thank you for making us aware of this. It was never our intention to cause offence, we’ve decided to remove the product from our site. As a responsible fashion retailer we’re aware of the importance of promoting positive body image, so we appreciate your feedback."
"A member of PR team emailed me and told me they were putting this item on hold and I’m so glad they have decided to remove the product from the site," the influencer later wrote in a separate tweet. "I feel like this is a really positive outcome and very happy for their prompt response.”
And it seems a lot of ASOS' customers are happy with the response, with one person writing:
"Thank God, @ASOS is one of the last places I can actually shop for decent, affordable plus size clothes, if this response had been anything less I’d’ve been devastated, other retailers should take note instead of spitting their dummy out when consumers query their choices"
As you can see from the screenshot below, Typo are still working on figuring out the issue...