Calvin Klein is being praised for their new campaign that features a pregnant transgender man.
The popular brand commemorated Mother's Day by posting a series of photos to its 22 million Instagram followers.
The post was captioned: "Today, in support of women and mothers all over the world, we’re spotlighting the realities of new families."
Listing the subjects in the photos, the caption continued: "@k.vventzel is a South African painter and mother to Wild. @erikafeeh and @roberto_bete are expecting parents from Brazil. Roberto is due to give birth to his and Erika’s son Noah any day now. @venedaacarter is a prominent fashion consultant. Her family is Bobbi and Weston."
One of the photos includes transgender man Roberto Bête with his partner Erika Fernandes. Both wearing their CKs, an overlay quote on the image reads: "We can reproduce biologically or from the heart...our place is to love and be loved."
Showing support for the spotlight the company had shined on families that had trans parents, many Instagram users commented on the post to share their positive sentiments about the campaign.
One person wrote: "Thank you for sharing all different kinds of parenthood."
Another person commented: "Absolutely love the inclusivity!"
A third added: "Beautiful families", as fourth agreed, writing: "Beautiful stories for mothers day."[[imagecaption|| Credit: Instagram]] [[imagecaption|| Credit: Instagram]] [[imagecaption|| Credit: Instagram]] [[imagecaption|| Credit: Instagram]]
Amazingly, since the post has been shared, Roberto and Erika have welcomed their baby into the world.
Sharing the news to their own Instagram accounts, Roberto shared an emotional image of their baby's foot, along with the caption (translated): "After 12 hours of labor, the most intense pain I have ever felt, it came! Noah Fernandes Bête."
"Born May 10th at 1:12 pm, where on that same day 3 years ago I was fulfilling my biggest dream, the mastectomy," Roberto added. "I don't know if it's just a coincidence but May 10th will be marked for my whole life, the two most important things for me happened on that date."
This isn't the first time Calvin Klein has aimed to increase their inclusivity with their marketing campaigns.
In 2020 they launched a #PROUDINMYCALVINS campaign that was a celebration of self-esteem and all varieties of gender identity.
The campaign featured 31-year-old Black transgender model, actress, and activist Jari Jones.
The model wrote in her caption that she is a dreamer and that her body stands for her community and chosen family: "It has been such an honor and pleasure to sit in my most authentic self and present imagery of a body that far [too] often has been demonized, harassed, made to feel ugly and unworthy and even killed."
She continued: "I present this image [of] myself and all that my body stands for to my community and chosen family, in hope that they see themselves more clearly than ever and further realize that they are worthy of celebration, compassion, of love and gratitude."
Jones also thanked Calvin Klein for the collaboration and hopes that it would become a symbol of hope and love.
Congratulations to Calvin Klein for the campaign, and congratulations to Roberto and Erika on their new addition!