Company creates toilet roll for millennials that lasts up to three months

Company creates toilet roll for millennials that lasts up to three months

Millennials get a bad rap. Sure, we're the generation that loves avocado toast, Instagrams every other meal, and has some questionable pop culture heroes, but we've got it tough in a lot of ways too. We're working harder than ever, and we don't have much - if anything - to show for it.

Rent is getting more expensive, and apartments are getting smaller, which leaves us poor millennials with little else to do but get creative when trying to carve out a half decent existence in the 21st century.

However, in one department, at least, help has arrived.

In the video below, a zero waste mom explains why she doesn't use toilet roll:

Now, as any cash-savvy millennial will know, saving money on household expenditures is of the utmost importance, and toilet roll is surprisingly expensive. That's why we buy in bulk whenever possible.

But in our tiny apartments, this presents a problem: storage. On more than one occasion, I've had to stuff toilet rolls into my wardrobe.

The 'Charmin Forever Roll'. Credit: Charmin

Thankfully, such behavior may now be a thing of the past for millennials (or for those who simply can't go to the store regularly), because Procter & Gamble Co. has created a toilet paper roll that can last a single-person household up to three months.

Aptly called the "Charmin Forever Roll", it was reported in The Wall Street Journal that the endless loo roll was designed for people who're struggling for space and for those who live alone.

To put the size of the Charmin Forever Roll into context, it's three times larger than a conventional toilet roll.

A 'forever' roll next to a toilet. Credit: Charmin

"Now go up to ONE MONTH before changing your roll," an ad for the giant toilet roll reads. "With Forever Roll, you can go longer between roll changes without sacrificing your comfort. It's super convenient and long-lasting, so you have one less thing to think about!"

Charmin's website states that the Forever Roll is available in two sizes; one with a 12-inch diameter and another with an 8.7-inch diameter. The diameter of a standard toilet roll is usually five inches.

In fact, according to the Daily Mail, the Forever Roll is so long that it's as tall as the 555ft Washington Monument!