We live in a diverse world, and that's why it's of the utmost importance that kids of every race see themselves represented from an early age, and to help make that happen, Crayola has launched skin-tone crayons so that "all kids can color themselves".
Aptly dubbed the "Colors of the World", the new crayons will represent 40 different skin tones so there will be something for almost everyone.
Learn more about the new crayons below:
Colors of the World are said to "authentically reflect the full spectrum of human complexions", with brand bosses adding "every child should be able to creatively and accurately color themselves into the world they see around them."
The 24-pack of skin tone crayons gives children a range of "light to deep shades" to choose from and undertones including "rose", "almond" and "golden".
Meanwhile, the 32-pack includes eight eye and hair shades, and this, alongside the 24-pack, will be available to purchase exclusively at Walmart this July.
Crayola CEO Rich Wuerthele said: "With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance.
"We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves."
It took eight months for Crayola to create the new crayons and they enlisted the help of MAC Chief Chemist and Cover FX co-founder Victor Casale.
Casale said he was "thrilled" to be involved with the creation of the new crayons as he had experienced first hand what it is like not to feel represented.
He said: "I have spent my life trying to create truly global shade palettes because I know what it’s like to be with a person who has finally found their exact match.
"They feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling.
"Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons."
Mimi Dixon, Manager Brand Equity and Activation at Crayola added: "What intrigued Crayola about Victor was not only his extensive experience in creating shades that capture the natural beauty of every skin tone, but his abiding passion and commitment nurturing inclusion and representation.
"His expertise, candor and guidance throughout the development process was invaluable and brings an enhanced level of credibility and authenticity to the Colors of the World product."
The Colors of the World crayons are now available for preorder on Walmart's website.
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