Everyone is laughing at this grocery store and their 'ballsy' method of making fish look fresher

In the world of food, some establishments are easier to maintain than others. If you're managing a fast food restaurant, you may have to break up the occasional fight, while if you own a candy shop, you may have to shoo away 50 Cent - and his female friend who's trying to lick all of the lollipops (he may say he's letting you do it, but it's not his call).

It's a difficult profession, that's for sure.

When you're working at a place that specialises in meat and other animal products, you get all of the pitfalls that come with serving animal carcasses in a shop window. Flies, hungry dogs and cats, not to mention the fact that you've got to sell some animal flesh before it starts do to that thing that all dead bodies do - start decaying.

So it's no surprise that butchers, fishmongers and the like employ a couple tricks of the trade to ensure you buy their product, but one store out in the Middle East has gone viral for... not getting it quite right. They might not sell as much fish as they'd like, but at least they're popular online, right?

Let's play a little game, shall we? Picture a dead fish in your mind. You've got the scales, you've got the baths of ice that help to keep the fish fresher for longer, and - of course - you've got the smell. Oh gosh, the smell. But have you ever passed up on buying fresh fish because that fish looked a bit dead in the eyes?

If you answered "no", then you should probably get in touch with this Kuwait store.

According to the Al Bayan newspaper, Kuwait police rolled around to this particular fish store last Saturday, shutting it down for. There was reportedly something fishy (open goal, I know) going on: this store was putting googly eyes on their fish in order to... make them look fresher. Okay.

Let's go to Twitter, where we can see this incredible effort in action, apart from the moment where the googly eye fell off the fish, exposing the real eye underneath and making it go viral for your viewing pleasure. It's a pretty sneaky way to try to sell old fish, and the internet is mercilessly mocking the store owner for his... creativity, let's say.

On the other hand, this is a little ridiculous, isn't it? We've all seen a fish in one way or another, and even if they're alive: what kind of fish has those kind of wacky, Steve Buscemi-esque eyes?

Even better, another fish company got in on the joke, saying on their page that they were selling that "fish without cosmetics", which is a great selling point for any kind of food, to be perfectly honest. While I've never owned a fishmonger at any point, it's good to know that I'm going to need a new scheme to help me sell fish.