A few years ago, Halo Top disrupted ice cream as we know it with pints that boast no more than 360 calories. But while those who want a sweet treat without the calories have been obsessively eating from the carton, Subway's been navigating alternate modes of consumption.
This summer, forget traditional ice cream eating; this means no eating straight from the pint and no sundaes. We're going blended. Subway has teamed up with Halo Top to offer the perfect sweet summer treat. The first brand to sell Halo Top hand-spun milkshakes, Subway is in the process of testing out Vanilla Bean, Strawberry and Chocolate shakes.
It's the holy trinity of shake flavours. While they might sound standard at first glance, don't let your face fall just yet. Think of the possibilities of deliciously famous Subway cookies dipped into Halo Top shakes. We're talking peanut butter cookies dipped in a chocolate milkshake or raspberry cheesecake cookies dipped in vanilla milkshakes. Dare we say oatmeal raisin cookies in strawberry? A bit of a stretch, perhaps.
The shakes will release from July 22 to September 4 across 1,000 testing locations in the following cities: Colorado Springs, Colorado; Hartford, Connecticut; Longview and Tyler, Texas; Salt Lake City, Utah; Toledo, Ohio; and West Palm Beach, Florida. You have a few months to plan a road trip and get your butt to one of these Subways. Do it for those who can't.
While a more extensive release after September will likely depend on how the test markets perform, I can't wait to see where this refreshing dessert option travels next. Especially because each shake comes with such little guilt. No matter what flavour you chose, you'll consume 350 calories or less, 30% of your recommended calcium daily value and at least 20 grams of protein.
In a press release announcing the collaboration, Len Van Popering, Subway's Chief Brand and Innovation Officer said:
"We are passionate about creating delicious new menu items for our guests that can't be found anywhere else. We share Halo Top's values that taste does not need to be sacrificed to create better-for-you options. We are excited to bring this popular brand to our guests in a never-before-seen way that we know they will love."
Doug Bouton, President & COO said:
"We are thrilled to kick-off this partnership with Subway and bring these hand-spun milkshakes to life for everyone to enjoy. We enjoy finding creative and innovative ways for people to eat more ice cream (and feel good about it), and we think this partnership provides the perfect platform to do just that."
For how varied Halo Top's palette is, with flavour options like s'mores and peanut butter and jelly (which probably would've been a more appropriate flavour for a sandwich shop), I like to think this is just the beginning of what's to come. Here's hoping black cherry and birthday cake are on the horizon.