Life is full of massive events and great moments of importance, but there's no small pleasure quite like receiving a Hershey's Kiss, is there? Getting actual kisses from someone you care about is cool all, but a surprise piece of chocolate from Hershey's with a loving message? Nothing quite like it.
However, recently, a lot of people have been receiving their Hershey's Kisses, but tearing open to a slight (but profound) tinge of disappointment. Hershey's Kisses are delicious, but you can't help but feel a little lousy if the tip's broken.
To those not in the know, it doesn't sound like much, but it is - and many people have taken to social media to hold Hershey to task over their broken Kiss tips. Bakers in particular are unhappy with the development, and many are taking to Facebook to express their displeasure.
"I know this will sound funny. but when you are making hundreds of Christmas cookies and you have numerous bags of kisses and 95% don’t have the tips it does make a difference in presentation."
Oh. Oh dear. What's even weirder is that this seems to have been been a calculated move from Hershey, and Kisses are looking uglier on purpose. "The factory is breaking the kisses on purpose to avoid having the tips break off in transit, falling to the bottom of the bag and being discarded," explained an email from Hershey's to one confused and upset customer.
But Jeff Beckman, director of corporate communications for the Hershey Company, says the company's working on a way to make sure that the Kisses continue looking pretty without running the risk of damage in transit. "We love our Kisses as much as our consumers," he explained last Thursday.
"The iconic, conical shape is one of the reasons families have loved Kisses for generations. We shape the tip on our classic, solid Milk and Dark Chocolate Kisses to create that iconic appearance. And while there has always been some variability in that process, we are working to improve the appearance because it’s as important to us as it is to our fans."
"In the context of the thousands of consumer inquiries we receive every month, the number of inquiries [about broken Kisses] have been very small," Beckman added, but if you ask me, that's a situation that has to be resolved as soon as possible, and I hope that Hershey have their best men on the case.
Regardless of whether that email from Hersheys is wide of the mark or not, bakers and candy lovers alike will be hoping the situation will be solved soon, and we'll be able to enjoy our candy fully formed and pretty. It shouldn't be too much to ask, right? Christmas is just around the corner, and you really don't want it ruined by having a blunted Hershey's Kiss, do you?
