When your chowing down on yet another bowl of cereal, for breakfast, lunch, dinner or a snack in between, do you ever think to yourself, "this is great, but could it possibly be better if I mixed all my favourite flavours together?"
Sure, every now and then you just want to enjoy a bowl of Raisin Bran without getting too ahead of yourself with the fancy, new-fangled flavours, but for the more adventurous among us, could there be more variety in the cereal world?
Well, as far as Kellogg is concerned, the answer to that question is a resounding "yes."
They've announced a new All Together cereal box, which features six firm favourite cereals housed inside one box. And what's more, it's all for a good cause. The food company is teaming up with GLAAD for the limited edition cereal box, which aims to promote inclusivity and anti-bullying efforts.
And as part of the initiative, Thrillist reports that Kellogg has donated $50,000 to the charitable cause in support of LGBTQ advocacy.
Vice President, Global Talent, and Chief Diversity Officer, Priscilla Koranteng said in a statement;
"At Kellogg, we are firmly committed to equity and inclusion in the workplace, marketplace and in the communities where we work and live.
"We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table."
At $19.99 the cereal box may sound pricey, but it is for a good cause, and the flavours inside will have you tastebuds tingling. Included in the box are Frosted Flakes, Froot Loops, Rice Krispies, Frosted Mini-Wheats and Corn Flakes, as well as the old faithful, Raisin Bran.
Senior Director of Development and Integrated Marketing at GLAAD, John McCourt said of the partnership;
"We are proud to partner with Kellogg's again this year to help extend the important message of Spirit Day to households across the country".