Adidas celebrates the LGBTQ community with new 'Pride' trainers
With Pride month on the horizon, brands and business around the world are rolling out products that represent and support the LGBTQ community. Some of the cynics amongst us might see it as an easy cash grab from those in the queer community (which, with a lot of companies, it sort of is), but there are some brands out there who seem committed to the cause.
This year, Adidas has released a range of Pride trainers to support the community. They are set to be released on June 1st, and will be available online and in-store from selected retailers.
According to HYPEBEAST, there are three special edition shoes set to be released:
"First up is the Continental 80: the off-white retro model sees its rainbow hits on the stripes running across the side panels, the Trefoil logo on the tongue tags, and featured on the insole branding.
"Over on the UltraBOOST 19, the model incorporates a rainbow knit pattern circling the shoe’s base, heels and tongue tab, while two orange stripes run across the vamp. A translucent Three Stripes cage with yellow embellishments finishes off the overall look.
"And finally for the Adilette, the strap is dressed in a trifecta of green, blue and purple with a white Trefoil logo embroidered into the center."
It is not yet clear whether money made from the shoes will go towards LGBTQ causes and charities.
Last year, the sportswear giants worked with celebrities such as David Beckham, Rita Ora and Naomi Campbell design their own trainers in order to raise money for the Albert Kennedy Trust auction, a charity which works to help and protect homeless LGBTQ youth.
"I have a young family and I want them to grow up in a world where they are given a chance, where they are part of that diversity and equality – things that are changing over the years," David Beckham said of the project at the time.
I must say, these kicks look pretty sweet - I'd definitely rock a pair. So, uh, Adidas - if you're reading this, you know where to send them!