Target is now selling an electric toothbrush for kids that sings 'Baby Shark'

Target is now selling an electric toothbrush for kids that sings 'Baby Shark'

Target is now selling an electronic toothbrush for kids that sings 'Baby Shark'.

Now, in the highly unlikely (but incredibly lucky) event that you've yet to hear the almighty Baby Shark yet. Let me give you a brief explanation. Brainchild of PinkFong, an educational entertainment company in South Korea, the viral sensation is just 90 seconds long and features children shouting out the various names of a shark family.

It goes like this: "Mommy shark, doo doo doo doo doo doo / Daddy shark, doo doo doo doo doo doo / Grandma shark doo doo doo doo doo doo." Yeah... it's horrendously catchy, and kids love it.

Incredibly, this Baby Shark toy saved a toddler's life: 

So, to use the popularity of the song for the good of kids, Target has released a Baby Shark toothbrush which plays the catchy hit when its users brush their teeth. Perfect if you've got a child who loves the song, but hates keeping up with their oral hygiene!

Target's Baby Shark toothbrush. Credit: Target

The Baby Shark BriteBrush is suitable for children over the age of three and retails for $19.99. While it is currently only available at Target, per Insider, it will soon be available at other major stores including Walmart.

The toothbrush does more than just play the song too and has flashing lights and games that are intended to get kids brushing correctly.

In fact, the toothbrush even comes with its own brushing coach, who will provide children with feedback on their brushing skills as well as smart sensors, side change recognition, and a parent check light so that you know when the job is done correctly.

Target's Baby Shark toothbrush. Credit: Target

To put Baby Shark's popularity into context, on YouTube alone, it has a whopping 4.6 billion views and counting.

However, this toothbrush is not the only notable Baby Shark product to recently hit the shelves. You can now buy colorful Baby Shark trainers for kids and babies and Walmart is selling Baby Shark bedding.