Global warming is an epidemic, and unless serious action is taken soon, the world as we know it will cease to exist. Now, a number of major corporations are taking action to do their bit for the environment too.
Case in point, Coca-Cola, which has erected a number of billboards pointing patrons to the nearest recycling bin.
This is a potentially huge move for the environment, with almost half of all soft drinks cans ending up in landfills or incinerators despite the fact that they are, generally speaking, completely recyclable.
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In addition this, Coca-Cola has pledged to make all its packaging 100% recyclable by 2025, and to implement a system by 2030 which ensures that every can they distribute is returned to them, AdAge reports.
The billboards were the brainchild of Publicis Italy, which transformed Coca-Cola's iconic swirl into an arrow pointing to the nearest recycling bin. This decision was motivated by a study which found that more people would recycle their cans and bottles if recycling bins were easily accessible.
This is the heartbreaking moment an orangutan fought a bulldozer destroying its habitat:
The billboards are now being erected throughout Central and Eastern Europe, and so far, 85% of cans sold in these areas are being recycled, which is an astronomical improvement on previous numbers.
The new billboards will also be erected at the Bulgarian music festival the Happy Energy Tour, which attracted more than 200,000 people in 2018.
Clearly, there is hope when it comes to beating global warming.
This week it was also announced that for the first time since the Industrial Revolution the UK went two weeks without using coal to generate its electricity.
The planet has a plastic problem. By even the most conservative estimates, we are depositing around 8 million tonnes of plastic waste into our oceans every year, killing wildlife and polluting the natural world in the process. The problem is now so pronounced that even companies that might once have been willing to turn a blind eye are now focusing on the issue with an increasing sense of alarm. Unless radical change is adopted, the future looks bleak. However, probably because of the seriousness of the situation, some businesses have decided to try doing things differently.
At the start of the month, the Coca Cola company unveiled its latest innovation - a plastic bottle made using recovered and recycled marine plastics. Featuring materials retrieved from Mediterranean beaches, the new design comes complete with its own distinctive blue label, and was described as “the first ever plastic bottle made using marine plastic that has been successfully recycled for use in food and drink packaging” by The Telegraph newspaper.
As part of a press release heralding the announcement, President for Coca-Cola Western Europe, Tim Brett, said:
“Too many of the world’s finite resources are currently discarded as waste. We know we need to do more to correct this. The targets we have set out today are ambitious and rightly so. There is a valuable role for packaging, but it must always be collected, recycled and reused.
Our aim, working in partnership, is to see the term “single-use plastic” become redundant, both in our business and beyond, as all of our plastic – and indeed all of our packaging – is delivered within a closed loop”.
Check Out The Super Bowl's Controversial Coca-Cola Commercial:
This was echoed by the company’s Technical and Supply Chain Director, Bruno Van Gompel, who added:
“This bottle is testament to what can be achieved, through partnership and investment in revolutionary new technologies. In bringing together partners from across our supply chain, from a community clean up partnership in Spain and Portugal to an investment in technological innovation in the Netherlands, we have been able, for the first time, to bring damaged marine plastic back to food-grade material to make new bottles.”
Though the bottles are not yet made from 100% recycled materials, the move is certainly a step in the right direction. Environmental activists everywhere can at least feel slightly more positive that one of the food and drink industry’s biggest plastic polluters seems to be open to change.
This article originally appeared on twistedfood.co.uk
A new audit has found that Coca-Cola is the biggest polluter in the world.
It was conducted by the global movement Break Free From Plastics, which obtained its findings from the work of 72,000 volunteers who combed beaches, waterways and streets for litter on a single day in September this year, The Intercept reports.
In the video below, climate activist Greta Thunberg rebukes world leaders for failing to tackle the issue:
The cleanup, which took place around the world, led to the recovery of 50 different types of plastic from 8,000 different brands.
A whopping 475,000 pieces of litter were collected and 11,732 of them came from Coca-Cola. Other major brands responsible for the pollution included Nestle, PepsiCo, and Mondelez International.
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Von Hernandez, the global coordinator of the Break Free From Plastic movement, said in a statement: "This report provides more evidence that corporations urgently need to do more to address the plastic pollution crisis they've created."
"Their continued reliance on single-use plastic packaging translates to pumping more throwaway plastic into the environment. Recycling is not going to solve this problem."
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Coca-Cola responded in an email to the audit, writing: "Any time our packaging ends up in our oceans - or anywhere that it doesn't belong - is unacceptable to us."
"In partnership with others, we are working to address this critical global issue, both to help turn off the tap in terms of plastic waste entering our oceans and to help clean up the existing pollution."
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However, while Coca-Cola has publicly stated that it is "investing locally in every market to increase recovery of our bottles and cans", leaked documents discovered by The Intercept suggested that the company was trying to "fight back" against attempts to increase the rate of recycling in the UK, despite complying with other schemes elsewhere in the world.
Louise Edge, head of Greenpeace UK's ocean plastics campaign, said in a statement from 2017: "Coke was parading a vague plan to reduce its plastic footprint."
"But these revelations show that Coke's real plan is to keep churning out millions of single-use plastic bottles and take no responsibility for what happens to them."
Could this be the beginning of the end for plastic?
International beverage giants Carlsberg and Coca-Cola have pledged their support to an innovative new plant-based plastic currently being developed by Dutch biochemical company Avantium.
Avantium states that it is a "pioneer in the emerging industry of renewable and sustainable chemistry," and is currently working to produce "sustainable alternatives for fossil-based chemicals and materials include plastic bottles for drinks, films for food packaging and electronics, fibers for textiles and even material used in toys."
Now, the company has devised a planet-friendly material, capable of decomposing in just one year.
The plastics in question would be made from plant sugars as opposed to fossil fuels, and would be used to line a cardboard bottle - creating a protective layer on the inside. As a result, the bottles would be totally recyclable and significantly reduce the carbon footprint imposed by drinks manufacturers.
It is hoped the new beverage vessels will hit shelves by 2023, potentially revolutionizing the industry.
Per The Guardian, Avantium’s chief executive, Tom van Aken says: "This plastic has very attractive sustainability credentials because it uses no fossil fuels, and can be recycled – but would also degrade in nature much faster than normal plastics do."
Trials have demonstrated that the material can decompose within the year within a composter, or within a few years if left outside in standard conditions.
Van Aken is hoping to greenlight a major investment by the close of the 2020, with the project remaining on course despite the ongoing pandemic. Avantium is expected to announce partnerships with other food and beverage companies later this summer.
As per statistics provided by Surfers Against Sewage, plastic pollution is now present on ever single beach across the world.
In 1950, a global population of 2.5 billion produced approximately 1.5 million tons of plastic. And in 2016, a population of more than 7 billion produced over 320 million tons of plastic.
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This figure is predicted to double by 2034.
Avantium will create the sustainable plastics by breaking down sugars from corn, wheat, and beets, and rearranging their chemical structures into this new material.
To begin with, the project only aims to manufacture a relatively low 5,000 tonnes of plant-plastic annually - but production is anticipated to increase in line with growth in demand.
So the production of plant-based plastic does not negatively impact the global food supply chain, Avantium intends to use plant sugars from sustainably sourced biowaste as the project progresses.
Remember when Pepsi ran quite possibly the worst commercial to have ever existed in the history of the universe? Remember that? That ridiculous advert which saw Kendall Jenner stop a potentially violent confrontation between protesters and police by handing them a can of Pepsi? Well, while the majority of the world's population thought that it was completely ludicrous, it obviously caused quite a stir over a Coca-Cola, who also decided to try and produce a similarly absurd advert.
The new Coca-Cola advert has sparked controversy online after it appears to exploit women's rights in Saudi Arabia for commercial gain. Basically, the premise of the advert is that women can drive if they have a drink of Coke.
The "Change Has A Taste" campaign was designed to celebrate Saudi Arabia's recent order which has finally allowed women to drive after decades of banning them from doing so. While some people have praised the drinks company for celebrating the end of this archaic ban, the majority of social media users have accused Coca-Cola of exploiting the historic ruling in order to create some profit.
The advert follows a father and daughter duo as they go through the experiences of her first driving lesson. As expected, the girl initially struggles to drive, with her stalling the car and knocking over the bottle of coke that her father had opened for her. But, once she has a sip of the good stuff, she suddenly manages to drive smoothly and with a big grin on her face. Basically, if you're worrying about your driving test, have a bottle of Coke beforehand and you should be fine.
Taking to Twitter to share their views on the advertising campaign, one user wrote: "Apparently @CocaCola thinks the answer to the systemic oppression of women in Islamic countries is an ice cold Coke," while someone else sarcastically said: "Wait, what? Women are allowed to drink Coca-Cola? #progressive"
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Another user added: "It's not Christmas until you see the Coca-Cola advert, it's not women's rights until they've been tokenised for monetary or political gain."
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Despite the negative response to the advert, with many people likening it to the infamous Pepsi x Kendall Jenner advert, Coca-Cola has claimed that the commercial was created as part of its "commitment to enable the economic empowerment of women".
However, not all people thought that the advert was ludicrous. One social media user said: "But it's a celebration of positive social and cultural change." They weren't alone in their opinion, with another user agreeing with them, adding: "The commercial is about Saudi women getting the right to drive! It was about removal of oppression."
While it seems like Coke were genuinely trying to spread a message of positivity, they got it pretty wrong in this case and the advert is cringe-worthy more than anything. They should just stick to their Christmas advert. After all, it's not Christmas until you see that Coca-Cola lorry, right?
The environment is a very hot topic these days. Now more than ever, we really need to take the necessary changes to help reduce and reverse the damage that we have done to our planet. Like many signs have said at various rallies and protests around the world, "There is no planet B." Activists like Greta Thunberg have been so important in getting the ball rolling and making us aware of what we need to change.
But ultimately, it's up to us - all of us everyday people - to roll up our sleeves and get to work. Only we can make a difference to help save our planet. While some of us might think that it's a lost cause or no one can make a difference, that is simply not true. If every single one of us tries our best to recycle, reduce our carbon footprint, etc then we can salvage our planet for generations to come. And here is a list of 30 everyday individuals who have come up with ingenious ways of saving Mother Earth!
[post_page_title]#1 Two Minute Beach Clean[/post_page_title]
I absolutely love this idea. Whenever I'm at the beach, I always try to bring any cans or bottles with me that I find in the sand. It's my way of keeping the beach clean. So often, people at the beach use it like their own personal landfill and leave their garbage behind, despite all the signs telling people to take their trash with them.
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I absolutely love this idea for keeping a beach clean. This cafe has definitely come up with a brilliant way of incentivizing people to keep the beach cleared of garbage. And plus, a free coffee - you can't beat that. I would totally take two minutes to clean a beach for free coffee, although I still happily do it for free because it's the decent thing to do.
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[post_page_title]#2 This Shadow of a Pen[/post_page_title]
Talk about signs. This pen has been made out of recycled plastic. There has been a big push to reuse plastic and recycle it to make other things. It's something that makes perfect sense, why not reduce the amount of plastic waste by recycling it and creating other things?
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But the shadow that this pen casts looks exactly like a water bottle. As one person so aptly commented, "it's haunted by a water bottle." That's exactly what it seems to resemble. But I like to think of it as a subtle sign that the right thing was done and instead of throwing away the water bottle, it was right to be recycled and made into something new - thus helping to make the environment just that bit better and more sustainable. [[pagebreak]]
[post_page_title]#3 Pencil is Recycled Newspaper[/post_page_title]
This is similar to the one above, as it showcases new life being breathed into old items that otherwise would've ended up in a landfill. This is an absolutely brilliant idea too, as it helps to cut down on the need for trees to be chopped in order to create pencils.
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You can't argue with that logic. Whoever came up with the idea of substituting old newspapers in order to create pencils is an absolute genius. I don't want to be dramatic-sounding, but can we please get that person a Nobel Prize or something? They just helped the planet that bit more. [[pagebreak]]
[post_page_title]#4 Grass Instead of Paint[/post_page_title]
At first glance, there is nothing unusual about this picture of a parking lot in Hawaii. But if you look closer, you will notice something that is a subtle difference from most parking lots. The dividers to help separate the cars are actually little rows of grass rather than the usual painted lines.
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This is actually a pretty smart idea. There are many paints out there that are toxic to both the environment and animals - people too for that matter. So, instead of adding to the planet's toxicity, these people decided to go for a more natural way of differentiating between parking spots. Plus, while they may seem like little green patches to us, they do act like little tiny ecosystems for insects and the bigger creatures that might prey upon them like birds. [[pagebreak]]
As this ad stated, "Please do NOT throw away your mascara wands. Instead, clean JUST THE WAND with Dawn liquid soap, place them in a ziploc bag and mail them to a Wildlife Refuge accepting donations. These little wands are able to be upcycled to clean away oil, larvae, fly eggs, mites, infections, mud and other contaminants from wildlife. Works great for medical care and wound treatment. Mail to: Appalachian Wildlife Refuge P.O. Box 1211 Skyland NC 28776"
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I never in my life would have imagined that this would be the use for mascara wands. In fact, I am going to be doing this with my next batch of mascara wands the second that I am done with my beloved Benefit. [[pagebreak]]
[post_page_title]#6 Poland's Glow in the Dark Bike Path[/post_page_title]
Not only does this help the environment, but it looks way cool too! I assume that it's non-toxic paint, but I can't be sure. But let's focus on the positive: it helps cut down on light pollution and doesn't use any energy except solar power.
[[imagecaption|| Credit: Reddit/TPA Instytut Badań Technicznych Sp. z o.o.]]
If only this would help spark more of a need for paths like this in other cities around the world! [[pagebreak]]
[post_page_title]#7 Carlsberg Uses Glue Instead of Plastic[/post_page_title]
Carlsberg the beer maker is using glue to keep their packs of cans together, rather than plastic. This is fantastic news for the environment and a good industry practice all around. More companies that brew beer should take this on for their packs of cans.
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Regardless of how you feel about Carlsberg as a beer, you have to admit, they are saving a lot of ocean creatures by not employing single-use plastic rings in their products anymore. [[pagebreak]]
[post_page_title]#8 Event Bracelets Can Be Planted[/post_page_title]
I remember when I was younger and more into going out to different events or night clubs, always ending up with a different wristband to show where I'd been. After a long weekend, it would be like a treasure map of where all I'd gone from Thursday night to Sunday morning.
But a lot of those bracelets weren't recyclable, and they were just creating more waste for the environment. However, some genius decided to create event bracelets that actually have a purpose. The message on them says to plant with soil and water. How wonderful of a sustainable idea is that? I love it! We need more of these across the globe. [[pagebreak]]
[post_page_title]#9 This Hidden Message[/post_page_title]
I can't believe that there are actually people who don't separate the plastic from the paper. Rant over. But I do like this little hidden message that this one business added to their products.
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The design and the thought that went into this was very good. It is just so cute. I love the take on the eco-warrior; I think it's very clever. [[pagebreak]]
[post_page_title]#10 All Natural Ice Cream Cup[/post_page_title]
As a Puerto Rican, I'm well aware of the wonders of banana leaves. We use them in our cooking to seal up our version of tamales which are called "pasteles." They're a Christmas time favorite. But apparently, there are much more noble, eco-friendly uses for banana leaves as well.
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This, for example, is a brilliant idea. An ice cream cup made out of banana leaves. It is 100% compostable once you're done with your sweet treat. It definitely means one less plastic cup rotting away for thousands of years in a landfill. [[pagebreak]]
[post_page_title]#11 This Grocery Store's Cure For Old Bananas[/post_page_title]
Bananas are those fruit that go off pretty quickly. It's like one day they're nice and green with a hint of yellow, and the next day they're a fruit fly magnet. In order to cut down on waste, this grocery store came up with a genius idea to re-home those close to gone off bananas that probably wouldn't get eaten.
They included these cute little paper packages that have different recipes printed on the back. When the bananas get to this state, most people just throw them out. Instead, this will hopefully help inspire people to use them for something like banana bread. Personally, when I have bananas that are starting to look like this, I throw them into some pancakes with chocolate chips and have some chocolate chip banana pancakes because it's good for the environment. [[pagebreak]]
[post_page_title]#12 Stone Notebook[/post_page_title]
As a writer, I do have certain guilt with this next one. I admit, I love my stationery and am always buying paper notebooks. But in my defense, I always, always use every bit of the page when I write. Plus, I always try to look for notebooks made out of recycled paper.
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But this notebook is exactly the type of thing that I need to hunt for because they're made of stone. And no, it's not like an Old Testament type thing where you're chipping away into stone tablets, the stones get made into paper. It's totally sustainable and great. Whoever thought of this is a brilliant person! [[pagebreak]]
I can't tell you how great I think it is that we finally have a product like this. There are so many batteries out there that get used up then chucked into the trash because people aren't bothered to properly recycle them.
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Well, now we don't even have to worry about properly recycling/disposing of batteries since now they are rechargeable with a micro USB. That means you'll really only ever need to buy them once and you've got them for life. [[pagebreak]]
[post_page_title]#14 This Refill Station[/post_page_title]
This was spotted on a university campus in Canada, and we think it's one of the best ideas out there. There is no other way to say it other than it is a great idea to cut down on single-use plastic consumption.
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Single-use plastic is one of the biggest wastes on our planet and one of the biggest polluters as well. If more places and companies were to get behind an idea like this, we could definitely cut down on our pollution. Just think about how much marine life would benefit if we all took our reusable containers to go to our local shop in order to stock up on detergents and soaps and all? I want this in my local supermarket now! [[pagebreak]]
[post_page_title]#15 This Cup's Label[/post_page_title]
Sometimes, it's almost like it needs to be spelled out for people how exactly they need to deal with their trash. We've seen more of an action on certain companies to label what is recyclable in a way that urges people to recycle.
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But this cup is completely different. I love that while it looks like a plastic cup, it's actually compostable and can easily go in the bin where it won't take thousands of years to break down. I think that's so cool! We need more items like this! [[pagebreak]]
[post_page_title]#16 The Pencil Tip with Seeds[/post_page_title]
While it's a small gesture, it's actually quite nice. Trees give us a lot in this world. Not only do they provide us with paper and pencils so that we can write, create art, communicate, etc. but they also provide us with an even bigger gift: oxygen.
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Trees help keep our air clean and fresh so that we don't end up suffocating on our own carbon dioxide emissions. So when we cut them down, it really is important that we replant more and give back. Because once the trees are gone, we are too. And this pencil is a simple little gesture that gives back to the environment in the form of seeds to plant trees. [[pagebreak]]
[post_page_title]#17 Rain Water Toilets[/post_page_title]
There are some people who've adopted the saying, "If it's yellow let it mellow; if it's brown flush it down" as a means of being careful about conserving water. I personally can't being the germaphobe that I am. But I do 100% support the Grand Plaza's thoughts on saving water.
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According to their sign, they have their toilets operating on the rainwater from the roof. It's a pretty smart move to use the rainwater, as opposed to just letting it go to waste as runoff. [[pagebreak]]
[post_page_title]#18 Alternative to Bubblewrap[/post_page_title]
As a child, I used to love bubble wrap. It was so fun to snap and pop. Any time my mom ordered something fragile I used to get excited because I knew that I could look forward to a good hour of popping fun.
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Now as an adult who is environmentally conscious, I feel guilty for using bubble wrap. In fact, when we moved house my partner and I, I used our clothes and towels to wrap up the fragile items rather than go out and buy bubble wrap. And thankfully, others have caught on too. Now, there is a much better and recyclable alternative: cardboard! [[pagebreak]]
[post_page_title]#19 Recycled Paper Notepads[/post_page_title]
Can I just say, I hope this catches on and more universities start doing this? I mean, we've all been there at college where we go to the computer lab and then end up seeing stacks of abandoned printed papers that were discarded. While recycling them is great, there are also the students that use normal computer paper in order to write notes on.
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That is why I think this is such a great idea. This university has made notebooks for students out of recycled paper. Now, you don't have to worry about so much paper waste being created; it's all being used up and recycled one way or another. [[pagebreak]]
[post_page_title]#20 These Single-Use Cutlery[/post_page_title]
As the description with the picture says, "Recently, Mexican company BioFase released single-use cutlery and straws that biodegrade in 240 days. The company collects avocado seeds from companies that process avocados to make guacamole or oil."
[[imagecaption|| Credit: Reddit/BioFase]]
So basically, these items, while they may be single-use, are actually biodegradable since they are made out of avocado seeds. For single-use, this is pretty good. [[pagebreak]]
[post_page_title]#21 Paper Bags Instead of Plastic[/post_page_title]
We've all been to multiple grocery stores where all the produce is packaged into unnecessary plastic packaging. Even items like bananas or oranges - which come with their own protective skin - end up getting placed inside these plastic bags that then aren't properly disposed of and end up floating in the ocean.
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Enter this brilliant and better system. Paper bags. They're easy to recycle and they are much more environmentally friendly. Now if only all grocery stores would get behind this, rather than using single-use plastic. [[pagebreak]]
[post_page_title]#22 This Bakery's Kind Gesture[/post_page_title]
Do you ever wonder what happens to food items that aren't sold at the end of the day? Most of the time, they end up getting thrown out, which then generates so much unnecessary waste.
However, this one bakery had a rather charming idea of how to be more environmentally friendly, but also creating a sense of community. Every day, they leave out their pastries and bread that were not bought so that people can take them free of charge. This is great because rather than throwing the food away, they're sharing. And let's be real, this would definitely help homeless people or people in need in the community. [[pagebreak]]
[post_page_title]#23 This Crafty Japanese Toilet Conserves Water[/post_page_title]
The Japanese are always giving us some crazy, out-there inventions. I mean, we've all heard of some of them like shoes with umbrellas on them, eyedrop funnels, butter graters - some of these are just a bit out there.
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However, this Japanese toilet is one for the environmental books. It's practical without being kooky. It conserves water by building in the sink to the top of the toilet, meaning that you're flushing the toilet with recycled with the water from the sink. Pretty smart, right? [[pagebreak]]
[post_page_title]#24 Man Power Charge[/post_page_title]
This one is pretty cool. I would love this, where can I get one? Basically, it's a bike that charges your devices through sheer manpower. How cool is that?
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What I really like about this, is that it isn't just great for the environment, but it also provides a free work out. As I said, I would love this. Besides the way my phone constantly needs charging, I'd be ripped! [[pagebreak]]
Renovations cost a lot. Plus, they create a lot of waste. They can also get quite pricy, especially if you are looking to incorporate wood.
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One bowling alley did something that is innovative, great for the environment, and also pretty cool-looking. They used the wood from old bowling lanes to redo the bathrooms. And the results are pretty awesome. I would want this in my house. [[pagebreak]]
[post_page_title]#26 This Coffee Shop's Compost[/post_page_title]
One local coffee shop has come up with a pretty neat and sustainable idea. They give out free bags of compost which is made from their coffee grounds. Coffee grounds are by nature compostable - and if you've ever had a garden they are great for making your plants grow pretty.
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Coffee grounds in other places would otherwise get chucked into the trash, and while they're biodegradable, they'd still be creating waste when they could go to a better use. Hopefully, other coffee shops take a hint and start doing this. [[pagebreak]]
[post_page_title]#27 This Surprise in a Cigarette Pack[/post_page_title]
Cigarettes are such a bad habit. Not only are they bad for your health, but they're bad for the planet too - in more ways than one. Not only are they producing smoke, but more importantly, the butts are not biodegradable as much as we'd like to pretend they are.
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Often times they get improperly disposed of and end up in our oceans or rivers, or just overall polluting our planet. This one surprise that came in a cigarette pack is actually pretty cool. It's a recycle pack where smokers can place their used butts and then return them for proper disposal. Can we make this standard practice with a law, please? [[pagebreak]]
[post_page_title]#28 This Clever Shoe Packaging[/post_page_title]
More often then not, when we go shopping we end up with items that are placed into one-time-use plastic bags. While paper bags are a little better, it still makes you feel a little guilty.
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This shoebox is cleverly designed to circumvent the need for more plastic bags. It incorporates a handle at the end of the box, thus turning your shoebox into its own bag. Very smart right? [[pagebreak]]
The day after New Year's Eve you can feel a little less guilty about harming the environment with this. It's basically a seedling pack, so if you ever need to celebrate something like a birthday, New Years, baby showers, weddings, etc. you can still do so in an environmentally sustainable way.
[[imagecaption|| Credit: Reddit/magicaldaydream , Niko Niko]]
I really love this idea. This definitely something that I could get behind for my next outdoor celebrations. Not only is it environmentally-friendly because it's not plastic, but it also has a fun surprise: wildflowers. And who doesn't like flowers? [[pagebreak]]
[post_page_title]#30 These Biodegradable Bowls[/post_page_title]
Can you imagine how much better the world would be if we just all together cut out single-use plastic? And we need more of a push for items like these leaf bowls.
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They are made entirely out of leaves that are pressed and dried together, then pinned in place with bamboo. So simple and yet so sustainable. Yes, please!
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