These Coke billboards point you to the nearest recycle bin
Global warming is an epidemic, and unless serious action is taken soon, the world as we know it will cease to exist. Now, a number of major corporations are taking action to do their bit for the environment too.
Case in point, Coca-Cola, which has erected a number of billboards pointing patrons to the nearest recycling bin.
This is a potentially huge move for the environment, with almost half of all soft drinks cans ending up in landfills or incinerators despite the fact that they are, generally speaking, completely recyclable.
In addition this, Coca-Cola has pledged to make all its packaging 100% recyclable by 2025, and to implement a system by 2030 which ensures that every can they distribute is returned to them, AdAge reports.
The billboards were the brainchild of Publicis Italy, which transformed Coca-Cola's iconic swirl into an arrow pointing to the nearest recycling bin. This decision was motivated by a study which found that more people would recycle their cans and bottles if recycling bins were easily accessible.
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The billboards are now being erected throughout Central and Eastern Europe, and so far, 85% of cans sold in these areas are being recycled, which is an astronomical improvement on previous numbers.
The new billboards will also be erected at the Bulgarian music festival the Happy Energy Tour, which attracted more than 200,000 people in 2018.
Clearly, there is hope when it comes to beating global warming.
This week it was also announced that for the first time since the Industrial Revolution the UK went two weeks without using coal to generate its electricity.