Trix is bringing back its iconic design from the 90s, and fans can't contain themselves
If you grew up during the 90s, pop culture was going through a really weird time, you guys. 90s nostalgia has been well overdone, folks, so rather than talking about Friends, Fight Club and Nirvana like everybody else, let's delve into the weirder things about being alive two decades ago.
In the mid-90s, you had the rise of Weezer, who are literally what would happen if you crashed a Dungeons and Dragons game and gave everyone musical instruments. You also had Space Jam, where Michael Jordan's very limited acting talents see him decidedly outshone by Bugs Bunny, but today I'd like to focus on another talking cartoon rabbit.
The crack epidemic that plagued American society in the 80s was clearly in the back of the mind of whoever dreamt up that advertising campaign, because the commercials are as good at selling cereal as it is at subconsciously warning children about the symptoms and dangers of addiction. But while we're unlikely to see similar ads today, Trix will be bringing back the 90s in a different way.
It shouldn't make that much of a difference, but I'm sure I'm not the only person delighted to learn that the fruit-shaped bits of cereal inside every box of Trix will be making their long-awaited return, after way too long away. You have to go back to the early 2000s for the last time we saw them properly, but that didn't mean we didn't miss them.
Scott Baldwin, director of marketing for General Mills Cereal (the company behind Trix) says that people have been begging their social media accounts and more for that fruit-shaped cereal back, and admitted in a statement that after a while, they had to give in to the pressure.
"We have heard from an overwhelming number of Trix fans who have been calling, emailing and reaching out on social media telling us that they want fruity shapes back," he explained. "Kids of the 90s can rejoice, their fruity shapes are back in Trix." But he also revealed that it was a lot harder than you might think to bring them back:
"Bringing back shapes required the cooperation of a cross-functional team of people. From research and development ensuring the shapes were just like fans remember to our plant and operations teams actually producing the cereal shapes, the teams worked tirelessly to ensure the shapes are just as our fans remember."
The press release accompanying this amazing development explained that there are six shapes to enjoy in your next bowl of Trix: raspberry red, lemony lemon, orangey orange, wildberry blue, 'grapity' purple, and watermelon. Unsurprisingly, people are super excited to have their fruit-shaped Trix back.
Well, there you go folks! Throw away your Frosted Flakes and your Corn Flakes, because it's time to get some Trix! Pour yourself a bowl of that 90s nostalgia. Thank me later.