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Lifestyle1 min(s) read
Published 13:24 22 Oct 2019 GMT
Thanks to the potent combination of globalisation and our obsession with things that will slowly poison us, American fast food is a fact of life in Britain. Almost every major brand has spread their greasy tendrils to our green and pleasant land, with delicious results. It might be bad for us, but there isn’t a day that goes by when we aren’t grateful for Whoppers and McNuggets.
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However, despite the prevalence of Burger King, McDonald’s et al, one brand has been strangely absent from the British highstreet. Despite being one of the most recognisable names in the industry, Wendy’s has inexplicably struggled to break into the market. That, however, could be about to change.
According to a report by financial publication This Is Money, the chain are set to open 20 restaurants across the country “as early as next year” in order to help give the company a foothold in Europe.
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In a recent meeting with investors, the company’s president of the international division and chief development officer, Abigail Pringle, said:
“Where the UK has been pulling back is in casual dining – just like we have in the US. But we believe their overall growth in the quick service restaurant segment – and hamburger specifically – is growing and we believe we can be a challenger brand in that market and have great success.”
“The United Kingdom will be our beachhead to European expansion. We believe it is a growing market and it has lots of great growth ahead of it. We also know that great American brands have been successful. Burger brands have been unbelievably successful there. But we believe that we can challenge those brands.”
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This is not the first time that Wendy’s has attempted a foray into the British market. The company first failed to gain a foothold in the 1980s, before being rebuffed again in 1999, complaining of “high real estate and operating costs”.
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However, Pringle clearly believes that it will be third time lucky for the chain. According to This Is Money, she told investors:
“We are going there with our eyes wide open and with a lot of insights and preparation. We have done landmark research with thousands of consumers in the UK. We have talked to them and engaged with them and what they think about the Wendy's brand.”
Hungry Brits hoping to get a taste of the Baconator will certainly be keeping their fingers crossed that this is the case.
This article originally appeared on twistedfood.co.uk
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Whether you’re talking cheeseburgers or De La Soul, three will always be the magic number. There’s something about the natural symmetry of a triple threat that makes it so much more satisfying than simply doubling up. Two burger patties are awesome. Three is God-like.
Unfortunately, British burger fans have long been denied the simple pleasure of seeing a trio of stacked patties in the country’s most popular fast food joint. Despite providing triple cheeseburgers in Australia and the US for years, McDonald’s has been curiously reluctant to bring the dish to British shores.
But that has finally changed...
These guys created a GIANT Big Mac, and it looks so darn good:
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In news that has sent the franchise's UK fanbase into total meltdown, McDonald’s revealed that they are finally trailing triple cheeseburgers at 60 restaurant sites across the country. According to multiple reports, should this test prove successful, the sandwiches will then be given a nationwide rollout.
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As burger historians will know, this technically isn’t the first time that the UK has had access to the hefty sandwich. Back in 1994, McDonald’s released the essentially identical "Hattrick Burger" as part of their promotion for that year’s FIFA World Cup. Still, 26 years feels like a long enough gap to justify getting excited all over again.
This guy ate a Big Mac meal after it had been buried for over a year:
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According to a report by The Sun, locations where the burger is available include Worksop, Crystal Peaks, Sheffield, Rotherham, Doncaster, Balby, Thorne, Chesterfield, Balborough, Markham Vale, Hillsborough, Tankersley, Woodall Services, Cortonwood, Grimsby, Scunthorpe, Kingston-Upon-Hull, Hull, Cleethorpes, Willerby, Ennerdale, Bridlington, Beverley, York, Bilbrough Top, Goole, Selby, Shiptonthorpe, Harrogate, Knaresborough, and Scarborough.
This might mean quite a serious sandwich commute for some deprived southerners.
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Reports indicate that the McDonald’s triple cheeseburger will be available for just £2.39, although prices may differ from branch to branch. Regardless, it definitely promises to be a cost-efficient way to go to town during your next trip to the Golden Arches.
This article originally appeared on TwistedFood.co.uk
Despite being a major player on the fast food scene for almost as long as speedy patties and industrial deep fat fryers have been a thing, Wendy’s has been historically resistant to breakfast. Whether it’s because the business has spent so long trolling competitors who have already made a success of the morning and they can’t take the inevitable criticism, or they just can’t be bothered to get up early, Wendy’s disciples have had to wait a lot longer for their fix than their Maccies or KFC counterparts. That, however, is all about to change.
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After spending years as the only fast food pariah without a national breakfast menu, Wendy’s have finally announced plans to roll out their disparate morning offerings across the entire country. At some point in 2020, the company pledge that every Wendy’s will offer customers a rejuvenated menu, complete with entirely new additions to the lineup.
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Among the new items on offer will be The Honey Butter Chicken Biscuit, The Breakfast Baconator and The Frosty-ccino. The chicken biscuit comes complete with a whipped honey butter blend, plus a strip of signature fried chicken, while the new Baconator features an egg, six strips of bacon, a breakfast sausage patty, two slices of American cheese, and swiss cheese hollandaise sauce on a bun. This can all be washed down with the Frosty-ccino’s cold-brew coffee, combined with either chocolate or vanilla Frosty cream.
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Speaking in a statement at the time of the announcement, Wendy’s CEO Todd Penegor said:
"Launching breakfast in our US restaurants nationwide provides incredible growth opportunities. We are well-positioned to pursue it. We believe we have the right team and structure in place, and we put Wendy's fan favorites on our breakfast menu to set us apart from the competition."
Love breakfast? Here's our Hashbrown Bun Bacon Breakfast Burger Recipe:
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However, despite the enthusiasm around the announcement, there are some who have their doubts - not least because Wendy’s previous attempts at breaking into the breakfast business have had such mixed results. As the company’s ex-CEO, Emil Brolick said in 2014:
"We have tested breakfast many times over the years and we feel, as virtually the only large national chain that hasn't gotten into breakfast, it's very difficult to enter that space today and commit the kind of marketing resources that we feel would be necessary to really entrench ourselves successfully."
Here’s hoping that the new roll out can help Wendy’s finally succeed at the breakfast table.
This article originally appeared on twistedfood.co.uk
"The Fat American" is a typical stereotype, but the United Kingdom is catching up quickly. Last November the Organization for Economic Co-operation and Development published a report declaring the UK to be the most obese country in Western Europe. They predicted that by the year 2030, 40% of British people will be obese. (Sadly, Mary Poppins may need two umbrellas to fly.)
Forza Supplements has analyzed data from the health boards from ten countries, revealing the severe divides in weight, height and life expectancies. Regarding weight, Americans are the fattest, coming in at 196 pounds. (Wooo! USA! USA! USA!) Australians are the second heaviest, at 190 pounds, thanks to their steady diet of Vegemite, kangaroo burgers and Fosters. And coming in at third, the United Kingdom, at 185 pounds. British men are heaver than those in The Netherlands, Germany, Ireland, France, Italy, Spain and Japan. (Must be all that fish and chips.)
In terms of life expectancy, Japanese men and Australian men have the longest, at 80.9 years. (I guess even those obese Aussies are good at avoiding poisonous animals.) Of the European countries, Italy tops the charts at 80.5 years. UK men will die just before their 80th birthday, so make sure you throw a good party when you turn 79. Meanwhile, American men have a life expectancy of 76.9 years, which is four years earlier than those in Japan and Australia. Experts blame this on the U.S.'s own obesity epidemic, but who cares? Your facts aren't going to scare us Americans into exercising. I'll give you my Big Mac when you pry it from my cold, dead hands.
The figures also revealed height differences. Dutch men stand tall the tallest, at 6 feet, although they might have been cheating by wearing wooden shoes. Japanese men are the smallest, at 5 feet, 7 inches. UK men stand 5 feet, 10 inches, US men stand 5 feet, 9.5 inches, Australian men stand 5 feet, nine inches, and hobbits in The Shire stand 3 feet, 6 inches.
Lee Smith, the managing director of Forza Supplements, commented on the UK's obesity crisis:
"These figures clearly show how obesity levels are going up all the time and this is impacting on male life expectancy.
One in four British men is now obese and obesity levels have trebled in the last 50 years. On current estimates, more than half the population could be obese by 2050.
We are clearly heading the same way as the US where the average man now weighs 14st for the first time in its history.
Despite being one of the world’s richest nations, life expectancy in the US is lower than in many countries and the obesity epidemic is a big factor.
The challenge for the next 50 years is how to ensure the positive benefits in public health are not destroyed by our love of food and drink."
Well, I guess we should try to all eat a little healthier. But today's a cheat day, so I'm going to McDonald's.
This year, fast food franchises around the world have been scrambling over each other to lead the pack in plant-based produce. Already, we’ve seen giants like KFC and Burger King go toe to toe with their “Beyond Fried Chicken” and “Impossible Whopper”, respectively. As the customers have rolled in, it looks increasingly likely that meatless dining will be the future of the industry. But, despite the media storm, one industry leader has held back from entering the fray. Until now.
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After observing the attention showered upon their rivals, McDonald’s has finally unveiled plans for a plant-based burger of their own. In a Twitter announcement, the company revealed that they will be testing their sandwich, dubbed the “PLT”, at 28 locations, starting from September 30th. Although it will only be available in Southern Ontario, the announcement is certainly a statement of intent from one of the world’s biggest fast food businesses.
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In a press release accompanying the news, McDonalds’ VP of global menu strategy, Ann Wahlgren, revealed:
"McDonald’s has a proud legacy of fun, delicious and craveable food—and now, we’re extending that to a test of a juicy, plant-based burger. We’ve been working on our recipe and now we’re ready to hear feedback from our customers."
"During this test, we’re excited to hear what customers love about the P.L.T. to help our global markets better understand what’s best for their customers. This test allows us to learn more about (the) real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.”
Check out our recipe for a Giant Meatless BBQ Quesadilla Burger:
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While veggies and vegans might be licking their lips at the prospect of the P.L.T, there have been some suggestions that the sandwich may have a downside. According to Metro, the meatless patties will be cooked on the same grill as the rest of the McDonald’s menu, meaning that they will no-longer be entirely meat-free by the time they make it to the customer.
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This was confirmed by McDonald’s Canada’s official Twitter account, who responded to a query, “No, our plant-based patty will be cooked on the same grill as other burgers, meat-based products and eggs.” Time will tell whether this issue ultimately affects the P.L.T’s success.
This article originally appeared on twistedfood.co.uk
Logos might seem a simple enough concept - but there's no denying that it is something of an art form.
An excellent logo does everything from making a business more memorable (and thus profitable) to allowing customers to actually find the establishment on, say, a busy street jampacked with shops and restaurants.
Personally, if I see a big yellow "M", I know I'm heading in the right direction.
Of course, aesthetic tastes are subjective, so not everyone will appreciate a particular logo - especially if it's recently been changed to something almost entirely different.
Plus if the logo in question happens to belong to one of the most famous businesses in the world, there's no way it can be changed without some form of objection...
Well, Burger King, a bonafide giant in the fast-food industry, has received the same treatment after it recently unveiled its brand new logo.
Check the new logo out here:Yesterday, Burger King posted the new logo to its official Twitter account.
As you can see below, the logo resembles its predecessor used from 1969 to 1999, before the logo that we recognize today took over.
A more compact version of the logo is also being shared online. It features the classic burger buns but this time with a simple "K" as the filling as opposed to "Burger King". And as a whole, the logo forms a "B" shape. Clever, right?
Lots of people loved it, with one person tweeting: "This rebranding by Burger King is trippy and amazing. See the K. See the Burger. Now see the B."
Another person said: "Whoever designed the new Burger King logo should be allowed to design EVERYONE'S logo. Absolutely stunnng bit of design. *wild applause*."
A third person gushed: "Can't help but to love the new Burger King lettering on their products. Fun and retro. Quite fancy a Melty Juicy now."
But not everyone was all that positive about the change, with one person writing: "Is it just me, or have almost ALL 'modern' logos just been retro refreshes?"
Another said: "This literally doesn’t change s**t."