A woman has claimed to have spotted her late husband who passed away in 2014 in a promotional video for an Indian restaurant - despite the eatery claiming it was filmed just two weeks ago.
Spice Cottage in West Sussex, UK, posted a video on their social media channels as they looked to promote their restaurant, serving Indian cuisine.
But it wasn't the food that got people talking, but the customers within the restaurant that intrigued viewers, who then flooded the comments.
Lucy Watson was left very confused by the video, after she claimed to have seen her late husband in the footage, despite the restaurant claiming it was filmed recently.
"How old is the footage? My late husband and his son are on the first shot and he died in 2014?", Lucy questioned, presumably taken aback.
Spice Cottage responded by saying: "Hi Lucy Watson, sorry to hear this. This footage was recorded last week [two weeks at the time of writing]."
The restaurant posted the footage with the caption: "New year, new mood! For the last few weeks, we’ve been working hard to make our dining experience even more memorable. Join us for a perfect blend of exquisite flavours, with classical and unique dishes inspired by ancient family recipes."
Facebook users are desperate to get to the bottom of things, with some even claiming that it could all be a publicity stunt by the restaurant - which if true, seems to have worked a treat.
One internet sleuth said: "Noticed the woman in question only has a few friends on her page so could more than likely just be a troll post, but I feel invested now."
A second commented: "This whole ‘Lucy’ story is a social media marketing genius move [...] how many likes and clicks is this restaurant now getting!"
There has been no update from Lucy or the restaurant about the alleged sighting of her late husband, which fuels the fire of the claim that it could all be a stunt.
A third person added their frustration at not having further information: "Nah because you really need to come back here and give the people some more information. This is a social media crime."
Amongst the Indian food-related jokes (about people spotting their late "naan" in the footage or the man in question having been in a "korma" this whole time) and claims it could all be a marketing tool, people are desperate to know the truth behind the bizarre story.
Let's hope more information comes out soon!