This might be a tough read for all those short kings out there because a woman has taken it upon herself to measure a man's height on a night out.
Modern dating can be really tough and everyone comes with their own idea of what their ideal partner looks like - which is completely fine.
Some women prefer taller guys, and that's completely okay - but measuring people while out and about might be taking it a bit far.
Don't worry lads under six feet, we're in this together.
One video has sparked an outcry online, as a woman is seen diving into her bag to retrieve a tape measure and promptly letting it fall to the floor with its metallic end unfurling.
To top it off, this is all happening while Darude's 'Sandstorm' is playing in the background so everything feels like a bit of a fever dream.
It's obvious what has happened here isn't it - the guy has probably claimed that he is six foot or above but he didn't expect to be fact-checked on the dance floor.
It's either that or the woman liked the look of him but wanted to make sure she wasn't being short-changed - literally.
An argument in the comments was inevitable, and it appeared to be something of a divide between the genders as to whether this sort of behavior was okay.
One man humbly questioned: "Does height actually matter that much?"
Of course, there were the expected and misogynistic comments that men should start bringing scales or make-up wipes to bars, but one man appeared to want to take everything to a whole new level.
He tweeted: "At the club entrance, there shouldn't be bouncers. There should be tape measures, scales, credit checks, FBI background checks, Instagram checks, bank statements."
Though one person said: "What must be done, must be done."
The contentious practice of making men feel inadequate based on their height has sparked criticism from Sofi Papamarko, a prominent matchmaker, who voiced her concerns in an opinion piece for The Star.
"One of my biggest pet peeves as a matchmaker is when women tell me that they would never date anyone shorter than six feet tall, thus pre-emptively dismissing the vast majority of men, sight unseen," Papamarko asserted.
"When I ask these women why they would discount all but a mere 10 to 15 percent of the human male population, they usually answer they're 'not attracted to guys shorter than six feet'."
She went on to express her frustration, adding: "When pressed further, these women (of all heights, incidentally) reveal they 'like to wear heels' or want to 'feel like a girl', as if certain heights were more inherently masculine or feminine than others."
Don't worry short kings, you deserve to be loved too.
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