Kim Kardashian West has deleted an Instagram post promoting lollipops that are designed to suppress appetite, after receiving furious backlash from fans and commentators.

The post, which showed her sucking on the lollipop and describing it as "literally unreal" was an advert for a company that produces detox teas and meal replacement protein shakes. The lollipops are, the manufacturers say, designed as a fix for when people experience food cravings. However, their website points out that: "These statements have not been evaluated by the Food and Drug Administration."

The post, which went out to Kim's 11 million followers and used #ad to show that it was a sponsored post, also included a 15 per cent discount code. The same company has previously had social media adverts, delivered via other influencers, banned in the UK.

Before long, hundreds had taken to the comments section, and other forms of social media, to vent their fury at Kardashian, branding her "irresponsible" and "a disgrace", and pointing out how ill-timed the post was, with it being Mental Health Awareness Week. Lots of people also highlighted the fact that the star's fan base consists of thousands of young women, and accused her of glamourising disordered eating and reinforcing impossible beauty standards.

Another wrote: “I, like you, am the mother of two daughters and I think promoting a product like this is deeply irresponsible on your part Kim”.

In a post which has since been retweeted almost 6000 times, British TV presenter Jameela Jamil branded Kardashian a "terrible and toxic influence" on girls, adding: "This family makes me feel actual despair over what women are reduced to."

She later added: "MAYBE don’t take appetite suppressors and eat enough to fuel your BRAIN and work hard and be successful. And to play with your kids. And to have fun with your friends. And to have something to say about your life at the end, other than 'I had a flat stomach.'"

It's not the first time that Jamil has taken aim at the Kardashian family's attitude towards weight, previously slamming them for a post that saw each of the female members of the family gather together to reveal their weights, with the comment: "Does Kim look like a 56? Which weight are you?" In response, she set up a campaign called 'I Weigh', encouraging social media users to share their 'weight' in terms of their achievements and lifestyles.

VT has contacted Flat Tummy Co for a comment.

Kim Kardashian West has deleted an Instagram post promoting lollipops that are designed to suppress appetite, after receiving furious backlash from fans and commentators.

The post, which showed her sucking on the lollipop and describing it as "literally unreal" was an advert for a company that produces detox teas and meal replacement protein shakes. The lollipops are, the manufacturers say, designed as a fix for when people experience food cravings. However, their website points out that: "These statements have not been evaluated by the Food and Drug Administration."

The post, which went out to Kim's 11 million followers and used #ad to show that it was a sponsored post, also included a 15 per cent discount code. The same company has previously had social media adverts, delivered via other influencers, banned in the UK.

Before long, hundreds had taken to the comments section, and other forms of social media, to vent their fury at Kardashian, branding her "irresponsible" and "a disgrace", and pointing out how ill-timed the post was, with it being Mental Health Awareness Week. Lots of people also highlighted the fact that the star's fan base consists of thousands of young women, and accused her of glamourising disordered eating and reinforcing impossible beauty standards.

Another wrote: “I, like you, am the mother of two daughters and I think promoting a product like this is deeply irresponsible on your part Kim”.

In a post which has since been retweeted almost 6000 times, British TV presenter Jameela Jamil branded Kardashian a "terrible and toxic influence" on girls, adding: "This family makes me feel actual despair over what women are reduced to."

She later added: "MAYBE don’t take appetite suppressors and eat enough to fuel your BRAIN and work hard and be successful. And to play with your kids. And to have fun with your friends. And to have something to say about your life at the end, other than 'I had a flat stomach.'"

It's not the first time that Jamil has taken aim at the Kardashian family's attitude towards weight, previously slamming them for a post that saw each of the female members of the family gather together to reveal their weights, with the comment: "Does Kim look like a 56? Which weight are you?" In response, she set up a campaign called 'I Weigh', encouraging social media users to share their 'weight' in terms of their achievements and lifestyles.

VT has contacted Flat Tummy Co for a comment.