Nude calendar is looking for 'red hot' ginger guys
Now in its seventh year, the team behind the "Red Hot" calendar are continuing their mission to "rebrand the ginger male stereotype".
They are currently on the lookout for 12 male models with ginger hair (and pubes) to pose for 2020's edition of the provocative calendar - entirely in the nude, naturally.
"There are very few taboos left in the world. Somehow ginger pubic hair is still one of them," Thomas Knights, founder and photographer for Red Hot, explained. "It’s so rare that a lot of people have never seen it, they might go through their whole life never seeing it."
Knights continued: "Being born ginger, you are immediately part of the world’s smallest minority. This comes with a unique set of challenges but inevitably you learn to accept your difference and then value it."
He added: "What was once the thing you liked the least about yourself growing up, becomes the main part of your identity; it becomes your calling card. You end up loving being different, standing out and getting noticed. What was your perceived weakness, becomes your strength. Once you own your difference everything changes and you become unstoppable."
As raunchy as the calendar may sound, it's actually for charity. Red Hot raises money for Testicular Cancer Awareness through the Movember Foundation - a worthy cause considering testicular cancer is the most commonly diagnosed cancer in young men in the United Kingdom.
"As we enter a new decade, it's time for Red Hot European Boys to roar into action," the makers of the calendar said.
If you're interested in applying, the website says: "To enter our 'Red Hot European Boys' model search, submit a couple of images of yourself in the Red Hot underwear in a message to our Instagram page."
The shoot is set to take place in London on August 17.