KFC slammed for 'sexist' advert showing boys ogling woman's breasts
KFC has been slammed for a new "sexist" advert which shows boys ogling a woman's breasts.
The 15-second advert - which was aired in Australia - is for the fast-food chain's Zinger box and features a woman admiring her reflection in a car window, her breasts prominently on display, before it rolls down to reveal two young boys ogling her.
Watch it for yourself below:
As per the Independent, the advert has been slammed by women's rights group Collective Shout, which campaigns against the objectification of women. The group described the 15-second advert as "a regression to tired and archaic stereotypes where young women are sexually objectified for male pleasure."
A spokeswoman for the group, Melinda Liszewski, said that the advert showed the boys as "helplessly transfixed when confronted with the opportunity to ogle a woman's body."
Liszewski said: "Ads like this reinforce the false idea that we can't expect better from boys.
"It is another manifestation of the 'boys will be boys' trope, hampering our ability to challenge sexist ideas which contribute to harmful behavior towards women and girls."
Another ad which was recently slammed for sexism was this Peloton bike commercial:
"The research is solid: attitudes shape behavior.
"A growing number of reports show how re-enforcing of gender stereotypes - including in advertising - contributes to a lesser view of women, resulting in their mistreatment."
As per Reuters, KFC has now responded to the backlash in a statement issued on Tuesday: "We apologize if anyone was offended by our latest commercial.
"Our intention was not to stereotype women and young boys in a negative light."
It is not known if the advert will be removed from public consumption. As per the Metro, the Australian Associated Press has reported that it is still running at the time of writing this story.