Fresh off of the back of being the most annoying human on the planet, Logan Paul has decided to wind up the entire world once more.
As I'm sure that you're more than aware by now, Logan Paul is the mop-haired, loud and obnoxious YouTuber who thought it would be a good idea to vlog a visit to a forest in Japan where he stumbled across a man who had hung himself from a tree. Of course, seeing as the video was completely disrespectful, stupid and inconsiderate, Logan received A LOT of backlash online, from both celebrities and common folk alike.
Then, realising the errors of his ways, Logan - the man who sees a dead body and thinks, "let me take a selfie!" - issued the most un-heartfelt 'heartfelt' apology of all time. Popping up on his socials once more, the YouTuber said:
"I made a severe and continuous lapse in my judgement, and I don’t expect to be forgiven. I’m simply here to apologise.
"What we came across in the woods that day was obviously unplanned. The reactions you saw on tape were raw; they were unfiltered. None of us knew how to react or how to feel.
"I should have never posted the video. I should have put the cameras down and stopped recording what we were going through. There's a lot of things I should have done differently but I didn't. And for that, from the bottom of my heart, I am sorry.
"I want to apologise to the internet. I want to apologise to anyone who has seen the video. I want to apologise to anyone who has been affected or touched by mental illness, or depression, or suicide. But most importantly I want to apologise to the victim and his family.
"For my fans who are defending my actions, please don't. I don’t deserve to be defended.
"Like I said I made a huge mistake. I don’t expect to be forgiven, I’m just here to apologise. I'm ashamed of myself. I’m disappointed in myself. And I promise to be better. I will be better. Thank you."
However, since the apology, Logan Paul has been - relatively - quiet. His once daily vlogs are no more and he is now deep into his preparation for his boxing fight against fellow YouTuber, KSI. Taking to his channel to give fans an update on what's been going on during his YouTube silence, Logan revealed that he is in the process of making a documentary about the months that followed that infamous video.
During the vlog, he explained the main focus of the project, summarising as: "All the stuff that went down in January, where I was at in my life and kind of the psyche of what actually happened."
The documentary is set to reveal what Paul was thinking and how he was feeling during the media storm that surrounded the clip and it's undoubtedly a move by the YouTuber to attempt to 'clear' his name and rebuild his brand. Understandably, Twitter is unsure about the whole thing.
It remains to be seen if this project will work out the way Paul intends, but given this remarkable following and popularity, it'll no doubt bring in the money.