Nail salon is upsetting locals because of its provocative name

Nail salon is upsetting locals because of its provocative name

A nail salon in Ohio has been the subject of plenty of controversy and criticism after locals were upset by its potentially provocative name.

Dawn Moon is the owner of a nail salon in Sandusky, Ohio that's become a viral sensation - but despite pressure from local communities, she has underlined her desire to keep her shop open under its original name of 'Hand Jobs Nails & Spa', saying she knew she'd struck gold as soon as the name began trending on social media.

Moon, a nail technician, was struggling to come up with a catchy name for her new shop. "You don't want something that they can't remember or that they can't pronounce or say," she explained to ABC 13, before she had a brainwave that's continuing to pull up trees on social media.

"If you go in and get your nose done, it's called a nose job right? Well you come in and get your hands done it's a hand job! It really is what we do, we work on hands all day every day."

Thus, Hand Jobs Nails & Spa was born, and the name turned out to be the perfect free marketing campaign for Moon and her new business. "In less than a week, I think the whole country knows about us. You can't pay for that kind of advertising," Moon said, but she's met plenty of opposition from locals.

Megan Sherlund is the Perkins Township Zoning Director where Hand Jobs is located, and says she's received a fair few complaints about the name to the local zoning board.

"Signs should not be text or graphics not be indecent or obscene in nature. We have no stance on it other than we have to take into consideration the entire feel and community of Perkins Township."

Dawn Moon, however, is not giving up her business name without a fight, and intends to fight this all the way. She'll learn of the shop's fate by the end of this week, but even if she wins, if Moon suffers a similar fate to fish and chip shop owner Carolyn Kerr, she might end up regretting the name.

Kerr, who started a restaurant business out in Innisfall, Australia, was forced to close down after facing severe backlash over the name of her chip shop: the Battered Wife Fish and Chip Shop. As a previous victim of domestic violence, Kerr intended to raise awareness about the dangers of domestic violence, but her intentions were lost amidst the outrage.

"I've been around domestic violence. I was a copper way back when, and after that domestic violence liaison through courts, and then I found myself in a situation where I was in that as well and I just thought, 'you know, it's my little stand to try to make awareness.'"

The Battered Wife closed back on January 22, and remains a cautionary tale for all entrepreneurs who want to turn heads with their out-there business names: sometimes, not all press is good press, and outrage has taken down many a fledgling organisation.