Police investigate boy selling 'ice cold beer' only to discover it was a 'marketing strategy'

Police investigate boy selling 'ice cold beer' only to discover it was a 'marketing strategy'

It's important for children to develop an entrepreneurial spirit from an early age, wouldn't you say? To that end, there's nothing better than giving them the chance to open up a drinks stand to make a little bit of spare money. It can teach them the value of money, of work, and give them a vital understanding of the marketplace.

Of course, some drinks are appropriate for kids to sell to the general public, and others aren't. For example, it would be pretty suspect if a kid was to open a drink's stand on the corner of the street just to sell liquor.

But this week, a local police department almost made the mistake of arresting a child for selling booze, after they mistook his so-called 'marketing strategy' for an attempt to become a small-time bootlegger.

Police in Brigham City, a town to the north of Salt Lake City, received several concerned calls from local residents who spied a small boy running what looked like a lemonade stand which was advertising "Free Beer." Concerned, police arrived on the scene, only to discover that the canny kid was actually selling root beer instead.

Police officers later took a picture of the young entrepreneur and his sign, which they uploaded to Facebook, along with the caption: "This young man, in the area of 600 South 200 East, has a twist on a lemonade stand. Yep, he’s selling beer ... ROOT BEER, that is. His marketing strategy has resulted in several calls to the BCPD, but apparently, it's paid off as business has been good. [sic]"

The Brigham City PD later posted a follow-up comment, in which they clarified that the officers pictured alongside the young seller weren't the responding officer, but paying customers, who bought the root beer for $1 per bottle.

If you ask me, with skills like that, that kid will be a millionaire by next year!