A woman who inadvertently went viral last week after putting gorilla glue in her hair in a bizarre stunt has now launched a GoFundMe page to fund treatment for her badly-damaged locks.

The trouble began last week when TikTok user Tessica Brown, who also goes by the handle @Im_D_Ollady on the video-sharing platform, shared a video of herself explaining that she had used the glue to style her hair after running out of hairspray.

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In the video above, Tessica told her 752,000 followers that her hair hack had worked and held her hair perfectly in place... in fact, it had worked a little too well. Brown stated that she washed her hair 15 times. But more than a month later it was still stuck in the same position.

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Brown has now launched a fundraiser on GoFundMe to pay for her hair treatment as a result of her accident. The fundraiser lists: "Medical, illness and healing" as its cause, and has accrued more than $13,000 (£9,400) of its $1,500 (£1,100) target as of the time of writing.

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In another follow-up video, a friend of Tessica's can be seen applying a treatment to her head in an attempt to remove the glue with a wet wipe.

In the video in question, the friend states: "As you can see, the cotton has kind of got stuck [to Tessica’s hair], but we’re gonna try to use this, like they said. I’m gonna try for it to not burn too much, that’s why we’ve got the water soaking so after I wipe it with these."

The manufacturers of Gorilla Glue have now addressed the distress caused by their product in the mishap.

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In a statement posted to their official Twitter account, a spokesperson for the adhesive brand wrote:

"We are very sorry to hear about the unfortunate incident that Miss Brown experienced using our Spray Adhesive on her hair. This is a unique situation because this product is not indicated for use in or on hair as it is considered permanent.

"Our Spray Adhesive states on the label: 'do not swallow. Do not get on eyes, skin, or on clothing.'

"It is used for craft, home, auto, or office projects to mount things to surfaces such as paper, cardboard, wood, laminate, or fabric.

"We are glad to see in her recent video that Miss Brown has received medical treatment from her local medical facility and wish her the best."

Woman who put gorilla glue in hair starts GoFundMe for her treatment