Some good news for anyone whose fashion sense relies heavily on practicality: the bum bag or fanny pack - whatever you want to call it - has made an unmistakable comeback in the last couple of years.

Yep, it's official, the bum bag is no longer the laughing stock of the fashion industry - but it's still a rare enough sighting that wearing one will certainly get you brownie points among those who pride themselves in not conforming to mainstream fashion standards.

Anyway, it was only a matter of time before retailers began capitalising on this re-emerged trend by giving bum bag wearers the opportunity to 'reclaim' the mockery that was once an inevitable consequence of wearing the waist-clad accessory.

And what better way is there to reclaim years of mockery than by merging two formerly taboo trends - the bum bag and the dad bod?

Well, the aptly-named retailer Dadbag has done just that, giving their customers a chance to get their hands on a fanny pack which doubles as a very realistic-looking dad bod belly.

Not only is the item an incredibly bold fashion statement, it's also incredibly practical - and perfect for anyone heading off to a festival this summer.

With plenty of room for all your essential items - including but not limited to a can of beer - the Dadbag really is a must-have accessory this summer.

You can choose from six different Dadbag designs from a range of skin tones and flabby-ness/hairy-ness levels.

This comical accessory was created by London-based art director Albert Pukies, who apparently came up with the idea in the lead up to Father’s Day.

"I thought that it could be funny to feel like a dad instantly with a strap-on belly," he explained in an interview with Loney Planet. "I obviously missed Father’s Day but I’m glad that it still worked."

Some good news for anyone whose fashion sense relies heavily on practicality: the bum bag or fanny pack - whatever you want to call it - has made an unmistakable comeback in the last couple of years.

Yep, it's official, the bum bag is no longer the laughing stock of the fashion industry - but it's still a rare enough sighting that wearing one will certainly get you brownie points among those who pride themselves in not conforming to mainstream fashion standards.

Anyway, it was only a matter of time before retailers began capitalising on this re-emerged trend by giving bum bag wearers the opportunity to 'reclaim' the mockery that was once an inevitable consequence of wearing the waist-clad accessory.

And what better way is there to reclaim years of mockery than by merging two formerly taboo trends - the bum bag and the dad bod?

Well, the aptly-named retailer Dadbag has done just that, giving their customers a chance to get their hands on a fanny pack which doubles as a very realistic-looking dad bod belly.

Not only is the item an incredibly bold fashion statement, it's also incredibly practical - and perfect for anyone heading off to a festival this summer.

With plenty of room for all your essential items - including but not limited to a can of beer - the Dadbag really is a must-have accessory this summer.

You can choose from six different Dadbag designs from a range of skin tones and flabby-ness/hairy-ness levels.

This comical accessory was created by London-based art director Albert Pukies, who apparently came up with the idea in the lead up to Father’s Day.

"I thought that it could be funny to feel like a dad instantly with a strap-on belly," he explained in an interview with Loney Planet. "I obviously missed Father’s Day but I’m glad that it still worked."