A company in Tel Aviv has started using a flashing image of Swedish activist Greta Thunberg to shame employees into forgoing plastic, and the images of this offbeat method have now gone viral on social media.

The trend has since been dubbed "Greta shaming", and it involves images of the teenage climate-change demonstrator being placed in front of non-reusable plastic materials, to make people think twice about using them.

The images were first shared on Twitter by Haaretz journalist Allison Kaplan Sommer, who has spotted a number of motivational pictures of Thunberg in Tel Aviv and in Jerusalem in Israel.

For instance, one of the pictures of Thunberg, which was placed on a mug filled with disposable plastic cutlery, has been captioned "How dare you", in reference to the speech she delivered at the UN summit in New York in September.

This isn't the first time that Thunberg's image has appeared in an unexpected place. Recently, Canadian artist AJA Louden decorated a wall in the town of Edmonton in Alberta with a mural of Thunberg. However, a few hours after Louden finished the drawing, it was defaced by two  vandals, who wrote: "Stop the Lies. This is Oil Country!!!"

In a later statement, one of the graffiti artists said: "We don't need foreigners coming in and telling us how to run our business, support our families, put food on our tables. I think it's absolutely intolerant of them to tell us how to change our lives and our people. She should go back to her country and try to make her country better. Just shut up until you have solutions."

Yet Louden was indifferent to his work being defaced, telling an interviewer from the Canadian Broadcasting Corporation: "Nothing lasts forever - one of my favorite things about that wall is that anyone is allowed to express themselves there, so I'm not upset at all."

Not only this, but Thunberg has also been in the news recently after she made the noble decision to turn down a $50,000 environmental award prize.

A company in Tel Aviv has started using a flashing image of Swedish activist Greta Thunberg to shame employees into forgoing plastic, and the images of this offbeat method have now gone viral on social media.

The trend has since been dubbed "Greta shaming", and it involves images of the teenage climate-change demonstrator being placed in front of non-reusable plastic materials, to make people think twice about using them.

The images were first shared on Twitter by Haaretz journalist Allison Kaplan Sommer, who has spotted a number of motivational pictures of Thunberg in Tel Aviv and in Jerusalem in Israel.

For instance, one of the pictures of Thunberg, which was placed on a mug filled with disposable plastic cutlery, has been captioned "How dare you", in reference to the speech she delivered at the UN summit in New York in September.

This isn't the first time that Thunberg's image has appeared in an unexpected place. Recently, Canadian artist AJA Louden decorated a wall in the town of Edmonton in Alberta with a mural of Thunberg. However, a few hours after Louden finished the drawing, it was defaced by two  vandals, who wrote: "Stop the Lies. This is Oil Country!!!"

In a later statement, one of the graffiti artists said: "We don't need foreigners coming in and telling us how to run our business, support our families, put food on our tables. I think it's absolutely intolerant of them to tell us how to change our lives and our people. She should go back to her country and try to make her country better. Just shut up until you have solutions."

Yet Louden was indifferent to his work being defaced, telling an interviewer from the Canadian Broadcasting Corporation: "Nothing lasts forever - one of my favorite things about that wall is that anyone is allowed to express themselves there, so I'm not upset at all."

Not only this, but Thunberg has also been in the news recently after she made the noble decision to turn down a $50,000 environmental award prize.