Following last year’s popular review of the Samsung Galaxy S8, with cultural phenomenon Chicken Connoisseur (who shot to fame reviewing chicken shops), Carphone Warehouse were on the hunt for the next big personality to shout about what is sure to be one of the hottest phones of 2018 – the Galaxy S9.
With the rise of grime culture there was only one option to partner with the S9 - the big daddy of Grime - Big Narstie. The internet personality and rapper recently hit the headlines for appearing on Good Morning Britain presenting the weather, which went down a storm (pun intended).
Carphone Warehouse’s collaboration with Big Narstie follows a long line of cultural sensations who have promoted the flagship handsets for the brand, from a chicken shop review to learning ‘roadman lingo’ with Korean Billy. Carphone Warehouse are not afraid to put their smartphone reviews in the hands of unconventional social voices.
In the spirit of transparency, the latest video takes viewers behind-the-scenes to witness Big Narstie’s reactions to the pitching process when Carphone challenge him to go head-to-head with the Samsung Galaxy S9.
Watch Big Narstie dine with the S9 in honour of the hottest phone, stand his ground against a powerful storm to showcase water resistance, and parody the Matrix in his own slow-mo photoshoot at 960fps.