BMW has changed its logo for the first time in decades
For the first time in more than two decades, BMW has redesigned its iconic logo in favor of a more minimalist look. In order to attain this minimalistic appearance, the German car manufacturer has made two main changes to the emblem that we all recognize.
Firstly, the new logo will revert back to its previous flatter design, seeking to move away from the 3D effects and shading that were first introduced in 1997. And secondly, the black outer ring will be replaced with a transparent one.
Jans Thiemer, BMW’s senior vice president of customer and brand, said in a statement on the company’s website that the new logo “radiates openness and clarity.”
“With this new transparent variant, we want to invite our customers more than ever to become part of the BMW world,” Thiemer said. “In addition, our new brand design is geared to the challenges and opportunities of Digitization for brands. With visual restraint and graphic We are equipping ourselves flexibly for the wide variety of contact points in communication at which BMW will show its presence online and offline in the future. The additional communication logo symbolizes the significance and relevance of the brand for mobility and driving pleasure in the future.”
A BMW spokesperson told CNN that the company “no plans” to include the new logo on production vehicles, but did feature it on the hoods of the Concept i4 vehicle that debuted last week.
The very first BMW logo was designed in 1917, a year after the company, then a manufacturer of aircraft engines was founded. Since then until 1997, its logo has undergone four minor changes.