Pablo Escobar's brother, Roberto, has launched his own foldable smartphone complete with a steamy commercial.
According to the ex-con, the foldable phone will prove so popular it will rival the iPhone, and he's certainly come up with an interesting lingerie-clad marketing campaign for the device which doubles as a tablet.
To see the steamy ad that's got everyone talking, check out the video below:"Imagine a reality, where you can ease fold your phone into a tablet," Escobar Inc., which is run by Roberto, says of the phone. "This is now possible, thanks to the Escobar Fold 1."
In addition to the ad, the phone is being promoted on Roberto's website by lingerie-clad women. They appear to have guns pointed at their heads while one of them poses with the phone.
Prior to becoming a budding phone entrepreneur, Roberto, aka "El Osito’" or "Little Bear", was once in charge of millions of dollars worth of illicit goods from his brother's drug empire.
Roberto was behind bars for over 10 years when his crimes were uncovered. He now insists that his illegal ways are behind him and is devoting all of his energy into the success of the $349 phone.
On Roberto's website, an ad said Apple founder, Steve Jobs, could have only dreamed of such a phone.
"Apple Boy Steve once looked into space," a voice bellows. "He saw Pablo Escobar with a phone beyond anybody's imagination."
In an interview with digitaltrends.com, Roberto explained that the phone, which has a 7.8-inch screen, "cannot break" because "a special type of plastic" was used to make its screen.
"I have told many people that I would beat Apple, and I will," Roberto said. "I cut [out] the networks and retailers to sell to customers phones that can fold for only $349, phones which in stores cost thousands of dollars by Samsung and others."
Well, I for one would like to wish Roberto all the best in his quest to rival the almighty Apple!
