A Twitter user posted a picture of a leopard resting in a ditch, however, it is camouflaged so well that practically no one is able to see it.
So, for fun, Bella Lack decided to challenge her followers to find the creature in the photograph.
"Someone just sent this to me and asked me to find the leopard. I was convinced it was a joke... until I found the leopard. Can you spot it?" she tweeted alongside the snap.
And despite their valiant efforts, most of the Twitter users who responded in the thread just couldn't spot the big cat.
"So *this* is how the leopard got its spots," one user said in jest. "By being spotted. It all makes sense now."
Others spent probably a little longer than they'd care to admit trying to find the animal.
"Someone please pm me the answer," one person wrote. "I'm gonna go crazy if I stare at this dirt anymore."
"Took me too long. Leopard would've got me," wrote another, while a third added, "Took me about 5 minutes!! Well hidden.. more of this please."
"No, but now I am getting a headache," complained a different user.
While it's fair to say that the majority of commenters were completely at a loss, there were some eagle-eyed users who managed to detect a vague outline of a leopard.
"PLEASE DON'T POST THE ANSWER," Bella Lack insisted, however. "So others can have a go."
In any case, if you want to know the whereabouts of the leopard, here it is:
Here's a closer look at the animal:
Well, if that doesn't blow your mind, I don't know what will!
Anyway, fun and games aside, this tweet, also written as part of the thread, caught our attention:
"Unfortunately in a few years time, people won’t be able to play this game as there won’t be any Leopards to spot!"
Well said. In fact, according to the Born Free Foundation, "Wild leopards are under threat, largely due to human pressures and habitat loss, while captive animals suffer in zoos, circuses and under private ownership."