Alex Rodriguez has announced the launch of his very own men's makeup line.
In a bid to move on from his heartbreak after his split from Jennifer Lopez, the former baseball star has plunged himself into a new business venture just weeks after the break-up.
A-Rod, who clearly took a leaf out of his ex Jennifer's book as she, too, has a successful makeup line that launched at the start of the year, has become the face of a new "convenient concealer specifically designed for men".
The 45-year-old shared the news in an Instagram post as he teamed up with Hims & Hers to launch The Blur Stick, which comes in eight different shades.
Announcing the collaboration on Instagram, he said: "Working with the Hims & Hers team, I wanted to create a product that solved an issue I faced every day.
"I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps. That's why I am excited to share a new @Hims product - The Blur Stick.
"It's a convenient concealer specifically designed for men that can be used for skin imperfections. Check it out, I think you'll be surprised how often it comes in handy."
Priced at $17, the product is available in eight shades. The "sleek, discreet" product is made with ingredients including aloe extract and jojoba seed oil to help soothe and moisturize the skin.
To use the product, you simply dab it on your finger or directly on your face, and then rub it in - the aim being to cover up spots and blemishes.
The product description reads: "Blend in to stand out. Looking your best helps you feel your best. "The Blur Stick was created to help you do exactly that.
"There for you in a pinch or for everyday use, consider it a final touch that makes all the difference. Whether you're getting ready to go out or prepping for another video call, do it with confidence and a complexion you're proud of."
A-Rod and Lopez called it quits last month after four years of dating, per The Mirror. The pair were engaged and were forced to postpone their wedding three times due to the ongoing pandemic.
Announcing their split last month, the pair told the TODAY show: "We have realized we are better as friends and look forward to remaining so. We will continue to work together and support each other on our shared businesses and projects."
The pair's lucrative deal with Hims & Hers is just one of the many joint business ventures the couple has had to divide since calling it quits.
