One of Australia's leading influencers, Tammy Hembrow, has come under fire after posting a misguided appeal for a bushfire fundraiser.
Hembrow, who boasts 10.5 million followers on Instagram, as well as her own athleisure brand, took to the platform to promote her fundraiser, alongside of a picture of her standing on a boat in bikini bottoms and a wet, white T-shirt.
"@saskicollection 100% profits today are going to emergency relief for the Australian bushfires @wireswildliferescue" she captioned the post, which has since been deleted.
Watch as Chris Hemsworth makes a pledge to the Australian fire services:Her followers were quick to criticize the mother-of-two's photo choice. "Are u serious u post an ad while your country burns. Instead of promoting awareness you promote yourself," one Instagram user wrote in the comments, according to the Daily Telegraph.
"Aren’t you in Australia? Shouldn’t you be worried about something other than yourself and how you look?" wrote another, while a third corroborated "... Are you doing anything to help or just posing (for) pictures all the time I see lots of poor animals dying..."
The 25-year-old has since replaced the post with a picture of the fires, explaining that 100 percent of the profits from her Saski Collection swimwear will be donated to Wildlife Rescue South Coast;
"We are so proud to be donating $22,833.00 on behalf of all our customers who made an order over the last 24 hours. This money is going directly to @wildliferescuesc in the hopes it will help support our precious Australian wildlife that have been impacted by this emergency. Again, we can not thank you all enough for your support ♥️ If you missed out on donating through us we have a highlight with further information on how you can help as well as a blog post on saskicollection.com."
As a result of the donation, Hembrow said that $22,833 was raised for the charity.
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