Fans believe Gwyneth Paltrow, 47, is 'aging backwards' in steamy sauna snap

Fans believe Gwyneth Paltrow, 47, is 'aging backwards' in steamy sauna snap

Can you believe it's been over ten years since actress Gwyneth Paltrow launched Goop?

The company originally started as a 'lifestyle brand' in September 2008, followers would receive weekly e-mail newsletters providing new-age health advice - such as "police your thoughts" and "eliminate white foods".

Now, the company boasts e-commerce, collaborations with fashion brands, pop-up shops, "wellness summits", a print magazine, a podcast, and a docuseries for Netflix. Not bad for what started as a weekly newsletter.

Paltrow recently gave herself a very NSFW gift in her recently Goop commercial:

And despite the criticism Paltrow and her company has faced over the years, there's no denying that the star looks incredible at 47-years-old.

The Iron Man and Avengers star recently shared a steamy snap of her relaxing in her Clearlight home sauna, wearing only bikini bottoms - which caused temperatures to spike on social media.

Paltrow captioned the post to her 6.4 million followers: "Getting my pre-Christmas schvitz on in a miraculous", followed by "I love this thing."

And as you can imagine, the stunning picture was flooded with compliments for the lifestyle guru.

Instagram user janakalogeropoulos commented: "How are you ageing backwards?"

And one commenter with the handle davidnettosays compared Paltrow's looks to that of a teenager, saying: "You look 17".

Meanwhile, Elle Macpherson, Kate Hudson, and Busy Philipps all appeared in the comments section to comment on how they were enjoying a "pre-Christmas schvitz" of their own, with Goldie Hawn calling Clearlight saunas the "best thing ever".

Paltrow recently found out she can't actually remember which Marvel movies she's appeared in:

Per USA Today, Paltrow recently spoke out about getting older on the official Goop podcast with editors Jean Godfrey-June and Megan O’Neill. Paltrow revealed she found herself a little shocked when she looked at a selfie:

"I was like, 'Wow, those crow's feet!' It's just, sometimes you're just like, 'Is that me?' What can you do for that? 'Cause Botox looks crazy. [...]

“Luckily, what’s happening at the same time in parallel, as I said, is you just start to like yourself. I think you get to a point where it’s almost like your pulchritude is waning, in a way, and your inner beauty is really coming out, and so it’s this funny shift that’s happening.

"It’s like, you feel so good, you know who you are, hopefully, you value the relationships in your life and your work and your contribution to the world, and when you're in your 40s, like, that's the idea, but then you’re like, ‘Wow, I have crow’s feet.'"