Gwyneth Paltrow gifts herself a new vibrator in Goop promotional video

We all know that Christmas is a time for self-care. Oh sure, there's plenty of gift-giving and making merry and food to go around, but the holidays are also for just that: it's a chance for us all to have a break after working so hard throughout the year, and the best way to do that is by looking after yourself, and maybe getting yourself something special.

One celebrity who's clearly not ashamed herself a little bit over the yuletide season is Iron Man actress Gwyneth Paltrow. This week the Hollywood star took to Instagram to post a video of herself in a new commercial for the modern lifestyle brand Goop, and she appeared to buy herself a pretty explicit gift this Christmas.

Check out Gwyneth's shameless Goop ad in the video below: 

In the video, Gwyneth can be seen living her best life, by sipping champagne and buying expensive clothes. But as the camera pans over to the box tied up with an elegant bow, Gwyneth reveals that she's actually bought herself a brand-new sex toy.

In the ad, the narrator can be heard stating: "Do everything in slow motion.  ...Someone's double fisting... and dammit she's earned it. Do something for others, but don't forget about number one - yes, that is a vibrator."

Recently, Gwyneth appeared to also forget that she appeared in the latest Spider-Man movie:

On her official Instagram account, Gwyneth captioned the cheeky advert: "Don we now our gay apparel fa la la la, la la la, la la la! Bringing you g.tidings in g.label’s newest holiday drop. Link in my bio to shop. 🎄"

But Gwyneth has never been shy when it comes to issues like this, and we recently penned an article all about how she shared a topless photo revealing that she had a radiation-free ultrasound scan.