Gwyneth Paltrow has never been afraid to break the mold as far as Goop, her health and wellness brand, is concerned.
In fact, the Oscar-winning actress has now started selling a vagina-scented candle on the brand's online store.
According to the website, the item is supposed to have a "funny, gorgeous, sexy, and beautifully unexpected scent". It "started as a joke" between perfumer Douglas Little and Paltrow while the pair were working on a fragrance together.
Take a read of the product's description in full:
"This candle started as a joke between perfumer Douglas Little and GP—the two were working on a fragrance, and she blurted out, “Uhhh..this smells like a vagina”—but evolved into a funny, gorgeous, sexy, and beautifully unexpected scent. (That turned out to be perfect as a candle—we did a test run at an In goop Health, and it sold out within hours.) It’s a blend of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed that puts us in mind of fantasy, seduction, and a sophisticated warmth."
Check out this commercial for Goop, starring none other than creator Gwyneth Paltrow:This certainly isn't the first time Paltrow has been candid about her private parts. Back in 2016, the 47-year-old opened up about her personal experience with "vaginal steaming".
“The first time I tried V-steaming, I was like, this is insane,” she told The Cut. “My friend Ben brought me and I was like, ‘You are out of your f—– mind. What is this?’ But then by the end of it I was like, ‘This is so great.’ Then I start to do research, and it’s been in Korean medicine for thousands of years and there are real healing properties.”
FYI, the "This Smells Like My Vagina" perfume, which was selling for £75, has already sold out.