When you're the daughter of arguably the most recognisable supermodel of our generation, you're privy to certain things, like say, starring in a major beauty campaign for Marc Jacobs.
Lila Moss-Hack, daughter of Kate Moss, just celebrated her sixteenth birthday, and instead of celebrating in all the quintessential ways to mark the milestone, she just fronted her first campaign for none other than Marc Jacobs Beauty.
As you do.
Jacobs took to Instagram to tell the story of how he first met Moss 2.0, and the reason why he chose to book her for the campaign.
"When I met @lilamoss for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family," he wrote.
"At just 6 years old, Lila’s strong character, demeanour and great beauty was already very apparent. The next time I saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater. This past July is that last time I saw Lila when Kate brought her to the set of our @marcbeauty campaign shoot with @davidsimsofficial. It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis’ Spring/Summer 1993 Grunge Collection
Kate and I became very close after the Grunge Collection and remain lifelong friends (much of which is very well documented!). When Lila came to NYC to work with us in July to be the face of our latest beauty campaign it felt a bit like an intersection of my personal and professional life coming full circle as we gathered in the studio [...] It is with great pride and a full heart that I share this (first) image from our shoot with the incredible @lilamoss in her first ever campaign for @marcbeauty. Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully. Thank you, Lila, for being a part of this extremely special project and thank you, @katemossagencyand @jeffersonhack for allowing us the privilege to work with your beautiful daughter."
In the campaign photo, Lila wears the brand's Fineliner Ultra-Skinny Gel Eye Crayon in (Grape)vine, which is one of five limited-edition shades debuting in the spring of 2019.
And as well as unveiling the new face of the collection, Marc Jacobs Beauty announced that the spring 2019 products will be available globally at the beginning of February next year.
The previous face of Marc Jacobs Beauty was also of supermodel offspring - Cindy Crawford and Rande Gerber's 17-year-old daughter, Kaia Gerber. However, earlier this week it was made public that the young model would now be fronting Yves Saint Laurent Beauté.
