Despite leading the charge against Bud Light after their partnership with Dylan Mulvaney, Kid Rock has been seen still enjoying the beverage.
The scrutiny on Bud Light was so much that it was dethroned as the top-selling beer across the United States.
This was in the wake of conservative Americans voicing their criticism when a personalized can of Bud Light was presented to 26-year-old transgender activist Dylan Mulvaney.
Kid Rock reacts to Dylan Mulvaney's partnership with Bud Light:The controversy caught the attention of Kid Rock, who decided to express his dissatisfaction in a rather dramatic fashion. He shared a video on social media where he used his AR-15 to shoot at cases of Bud Light, accompanied by an explicit message directed at the beverage.
Despite never explicitly mentioning Mulvaney in the video, the implication was clear, and subtlety was not the intention.
Regardless of this bizarre act of aggression, it seems that Rock can't put his money where his mouth is, because he's been spotted enjoying a can of Bud Light.
The singer was spotted at Colt Ford's performance in Nashville with a can of the beverage sitting on the balcony in front of him, with his cohort also enjoying some of the beer, according to the Daily Mail.
If this isn't bizarre enough, despite shooting some crates and clearly implying that he was boycotting the brand, Rock continued to serve it at his bar.
The musician's Big Honky Tonk & Steakhouse in Nashville is reportedly still serving Bud Light to patrons. Both physical and digital menus continue to list the beverage under the category of domestic beers, indicating that the initial strong rhetoric may not have translated into action.
This development raised questions about the consistency of Rock's convictions and the influence of financial considerations in a business environment.
The availability of Bud Light in his establishment implies that despite his public display of disapproval, Rock is not willing to forgo potential profits linked to the beverage.
This scenario draws a sharp contrast to another country music icon, Garth Brooks. In an interview with Billboard, Brooks, who owns The Friends In Low Places Bar & Honky Tonk, made it clear that his establishment would offer "every brand of beer."
During a Facebook live stream, Brooks said: "We did an interview with Melinda Newman from Billboard, and from that came quite a little bit of a stir. So let's … address two things on it. One is diversity. Inclusiveness: That's me. That's always been me [...] Everybody's got their opinions. But inclusiveness is always going to be me."
"I think diversity is the answer to the problems that are here and the problems that are coming. So I love diversity. All-inclusive, so all are welcome. I understand that that might not be other people's opinions, but that's OK, man. They have their opinions, they have their beliefs; I have mine."