Kid Rock has recently made a U-turn on his decision to boycott Bud Light and his fans have been left confused over the matter.
The drama started months ago when the 52-year-old decided to speak out against the alcoholic beverage company after they decided to use social media star and transgender activist Dylan Mulvaney as a brand ambassador for one of their projects.
In a fit of rage, Rock declared that he would no longer be supporting the brand, even going as far as posting a video of himself shooting at Bud Light cans just to show how serious he was.
Posting to Twitter, better known now as X, the singer showed off his AR-15 shooting skills, aiming at cases of Bud Light, accompanied by an explicit message directed at the Anheuser-Busch.
Let me refresh your memory with the original post. Have a look below:
Shortly after posting his dramatic video, he was spotted out drinking a can of the drink he was said to be boycotting at a Colt Ford performance in Nashville back in August.
And now, a few short months later, he has seemingly scrapped the idea altogether.
Speaking of his U-turn decision in a new interview with Fox News, Rock credited his Christian faith for the sudden change in heart.
"I know people that work there and it's not so cool to be wearing around that blue shirt anymore, going places," Rock told host Sean Hannity on November 16. "This is why they have a problem right now, it's like, I can let the thing go."
Describing himself as a "conservative" and a "patriot," the musician went on to explain that this decision had not come lightly, especially because of how strongly he wanted to remove the brand from his life as well as other people's.
"As a God-fearing man, as a Christian, I have to believe in forgiveness," he continued. "They made a mistake, all right. What do you want, hold their head under water and drown them and kill people's jobs? I don't want to do that.
"But I hope—at the same time, I don't want to be their biggest cheerleader. I want them to show me something to get me back as a consumer, as a drinker," he added.
It's likely Bud Light has more important things to focus on than re-imagining an entire campaign just to win back Kid Rock's support especially now he's admitted that he's already forgiven them.
Fans took to social media to express their confusion at the star's remarks, with many hoping that the musician chooses to stay out of the political sphere going forward.
"How do we live in a world that Kid Rock has become a political figurehead after shooting bud light cans after they came out with a transgender campaign? Who decided 'yeah we need this guy on TV talking about important matters more?'" one user wrote while another pointed out: "I know everyone gets all happy, but Kid Rock never stopped selling Bud Light in his club even though he is the one who started the boycott..."
Rock wasn't the only prominent figure to announce a boycott of the brand, with country singer Travis Tritt as well as political speaker Ben Shapiro also following suit.
As a consequence, Bud Light's sales plummeted throughout the summer, with Anheuser-Busch (AB) InBev reporting a 14 percent fall in U.S. revenue between July and September.
Despite this though, CNN reported that it was still the nation's most popular drink according to NIQ data provided to the outlet.
