Kylie Jenner slammed for cultural appropriation over Instagram photo

Kylie Jenner has been accused of cultural appropriation after posting a photograph of her sporting braided hair.

Social media users quickly took to the comments to call out the beauty mogul over the never-before-seen picture, which was reportedly shot at the beginning of the year.

The snap, which Kylie shared on her Instagram Stories, saw her modelling bleach blonde hair with twist braids - a style which is often associated with black culture.

Watch as Kendall Jenner impersonates Kylie in the best possible way: 

The photo was also shared on the Instagram account of the Morelli brothers, the photographers who shot Kylie.

"The cultural appropriation jumped out," criticised one social media user, while another corroborated "She wants to be a black woman so bad, until it's time to be a black woman."

"Why do y'all keep thinkin s*** like this is a good idea in the year 2020?" wrote a third.

And another added, "What's w/ the KarJenners & fetishizing black women?!"

"Happy New Year People!" the Morelli brothers captioned the photo. They have since claimed that the American singer, Gwen Stefani, was the original inspiration behind the snap.

Kylie has not yet responded to the backlash, and has not removed the post from her Stories.

The mother-of-one is not the only member of the Kardashian clan to be lambasted with accusations of cultural appropriation. Her older sister, Kim, has repeatedly come under fire for wearing fulani braids, amongst other things.

Speaking to Bustle about the braids controversy last year, Kim said "I actually did that look because North said she wanted braids and asked if I would do them with her."

"I [do] remember the backlash when I had the blonde hair and that I called them ‘Bo Derek braids.’ But I obviously know they’re called fulani braids and I know the origin of where they came from and I’m totally respectful of that. I’m not tone deaf to where I don’t get it. I do get it."