Lidl has changed the game in the world of budget grocery shopping in Europe. However, in the UK, shoppers can only access their cut-price goods in-store, whereas in Italy, it is possible to obtain home delivery from the German supermarket chain.
But now home delivery could soon be a reality for all Lidl customers thanks to the company's decision to recruit e-commerce experts.
Great news for anyone unable to visit instore!
While Lidl does have an online presence, at the moment, shoppers can only ascertain what items are in stock and not make actual purchases. However, this could be a think of the past now that Lidl is recruiting a new "digital project manager."
Lidl opened its first UK store in 1994. It proved to be a hit and the chain has since grown to 22,000 employees, 760 branches and 13 distribution centers across England, Scotland and Wales.
The successful applicant will "identify new business opportunities to drive revenue" and "contribute not only to individual projects but also to the ongoing formation and success of other functional areas".
According to the ad, "You will be instrumental in helping to deliver a new online platform with the aim of acquiring new customers and driving online sales."
The posting of this ad is not the only sign that Lidl is looking to take its services online. The chain also told The Grocer that it was "actively exploring" the possibility of launching a home delivery service.
Lidl's biggest rival is fellow budget chain Aldi, which has had an online delivery service three years ago (although admittedly, all it sold at first was cases of wine).
Aldi's online store has been a huge success thanks to its ability to sell not only the store's standard products but for special buys like its cheese advent calendar.
