Big-name companies have been cutting ties with Kanye West over his recent antisemitic posts on social media. Now it seems some of his fans are doing the same - cutting ties, that is.
A viral video shows one man burning multiple pairs of Yeezy sneakers which, according to KVIA ABC-7, cost around $15,000 in total. The outlet also reports that he still has around $25,000 worth of Yeezy shoes.
Danny Shiff of Florida watched his mega-expensive footwear go up in flames out of condemnation for the rapper's antisemitic statements. "[West's comments] can lead to harm, injury, or even death," Shiff said, per KVIA ABC-7.
According to NBC 6 - which reports that the Israeli-born man burned 10 pairs of Yeezys and owned 45 in total - Shiff also said he plans auction off his remaining pairs, triple the profit and donate the money to a charity fighting racism and antisemitism.
"For every shoe I burn, two new shoes will go to charity. They will get new shoes or the money," he said.
The outlet also reports that Shiff proclaimed in the video of him burning the shoes: "Adidas has finally woken up and dropped Kanye West. So here I go burning my ninth pair."
He said he had originally purchased the pairs for his children and a few for himself. But he will not be donning the footwear anymore.
"I got upset. He made all these antisemitic remarks," Shiff said, as reported by NBC 6.
"When someone with a platform as big as West, uses it to spread hate," he added. "It is unacceptable."
"Everyone should stop hating on everyone," Shiff went on to say.
West, whose Instagram account was locked on October 7 after he shared an antisemitic post, took to his apparently reinstated account this week to share that he had lost a whopping 2 billion in a day after companies ended their deals with him over his offensive comments online.
In a post captioned "Love Speech", West wrote: "Ari Emanuel. I lost 2 billion dollars in one day. And I’m still alive. This is love speech. I still love you. God still loves you. The money is not who I am. The people is who I am."
Emanuel, the CEO of Endeavor - a holding company for talent and media agencies - has called on companies to end any deals they have with West.
In a Financial Times op-ed, he said brands that have collaborated with the rapper have a responsibility to "speak out and take action" in the wake of his offensive social media posts.