It's safe to say that the beauty industry has gone berserk in recent years. Putting aside our enduring love of extreme contouring and highlighting, 2018 has already seen a plethora of trends so bizarre and so unwearable that they somehow remain lodged at the top of our social media pages, championed by some of our favourite beauty bloggers.
I mean, you must have been living under a rock if you haven't seen the ladies of the internet donning nose hair extensions, McDonald's eyebrows and tinsel eyelashes, alongside more innocuous (but still out-there) styles such as floral eyeliner and now... we have nail polish, but for our teeth.
According to one entrepreneur, rainbow teeth are the next big thing.
"We see this becoming commonplace — everything from a club vibe to an everyday workplace fashion accent," claims David Silverstein, the creator of Chrom temporary tooth polish.
For $20 a pop, you can brighten up your grin with some whimsical sounding shades, including Sunshine, Fairy Dust and Pretty in Pink.
Silverstein says that rainbow teeth are already popular on the music festival circuit, so much so in fact, that they're coming out with a glitter line.
The polish is formulated to stay on your gnashers for up to 24 hours, even as you eat and drink. To remove the stain, you simply need to brush your teeth with toothpaste.
Silverstein states that the product's solvent is made from a grain alcohol base, and that the pigments - which are allegedly similar to food colouring - fall in accordance with the USA's Food, Drug and Cosmetics Act.
The entrepreneur, however, has declined to release Chrom's full ingredient list for propriety reasons, but alleges that the tooth polish is "100 per cent safe" and that it was formulated by dentists.
"It doesn’t stain your teeth, and it’s not permanent," Silverstein added.
Let's take a closer look, shall we?
So, will you be trying out this bizarre beauty trend come festival season?
