Some women are taking a bold approach by wearing "unapproachable makeup" to intimidate men.
The hashtag #UnapproachableMakeup has garnered 49.6 million views on TikTok, with thousands of women showing off their fierce makeup looks as a way to combat unwanted attention from men.
The glam was first popularised by singer Hila Baksay who shared a captivating look that involved dark eye shadow, tinted bronzers, and bold lip shades.
Baksay's trend has since inspired a flurry of other content creators such as Gabrielle (@gabxxrielle) and Brooke Ellis (@brookeellismakeup) to recreate the art.
Watch the videos below:Ellis's incredible transformation was captioned: "unapproachable makeup trend...intimidating girl makeup," and shows the stunning artist with strong smokey eyes, dramatic lashes, chiseled cheeks, defined lips, and dramatic waves in her hair.
US-based TikTokker Megi Hebeja - known as @megihebeja on the platform - also shared her make-up routine while explaining the phenomenon behind the man-repellent trend.
According to Hebeja: "[There's] nothing I love more than p***ing men off, and nothing p***ing them off more than when you look so good they're too scared to approach you."
The TikToker revealed that she has discovered a "few things about not letting men approach me when I go out without my boyfriend," adding, "I've come to find out that this makeup look honestly is one of them."
However, she clarified that the look isn't for guys who "just hit on you because they think you're pretty," but rather those who "naturally think that if they come up to you and hit on you, that they're going to go home with you".
Hebeja then stated that while some women believe that they will get approached if they have a stand-out look, this often isn't the case as looking too attractive can sometimes be intimidating - thus deterring men from getting closer.
In the middle of applying mascara after tight-lining her eyes with gel liner, the TikToker remarked that it is "funny" when men get rejected as it often leads to them "questioning their own masculine energy".
Completing her make-up, the beautiful brunette created defined eyebrows, a smoky winged eyeliner look with a coat of mascara, and sculpted cheeks with blusher and highlighter.
The visionary behind the trend opened to The New York Post about the make-up look and said that she's appreciative of content creators like Hebeja for tips that will prevent men from approaching them.
"I love that women are able to take control of their interactions with makeup," Baksay said. "The more intense, bad-b***h makeup that you wear, the less these men will approach you."
Furthermore, expert Hope Flyn - the founder of FeedMeFemale and head of content at iPlaySafe - told the Daily Mail that the trend has a more profound meaning.
"The makeup trend has a deeper meaning than just a new way to highlight or contour your face," she said. "It is symbolic of women making a stand- it is their armor to protect themselves from perpetrators who deliberately harass, alarm and distress them when they are out in public spaces."
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