Over the past few days, Roseanne Barr has been getting more publicity than ever after her TV show got pulled due to comments posted on her Twitter account. The offending tweet, which has since been deleted, stated that former Obama advisor Valerie Jarrett was the child of the Muslim Brotherhood and the Planet of the Apes films - an obvious jibe at her African American lineage and birthplace (Iran).
"Roseanne’s Twitter statement is abhorrent, repugnant and inconsistent with our values and we have decided to cancel her show," said Channing Dungey, ABC's president of entertainment, in a public statement.
Since then, Barr has gone back-and-forth with her reactions to the news, at first claiming that she would quit Twitter, and then later going on to defend herself by saying she was "ambien tweeting", and that the post was not racist, just "insensitive".
As of yet, the Twitterstorm over the matter does not seem to have slowed down at all. In fact, if anything, it's been snowballing more and more each day... and now it's reached Donald Trump.
Yes, President Trump - the man who often waits days to provide commentary on events of national and international importance (or, indeed, frequently neglects to comment at all) - took just 28 hours to offer his take on the whole Roseanne situation.
In a tweet where he bizarrely refers to himself in third person, Trump called out ABC for apparently apologising for racism from one of their employees, but at the same time neglecting to apologise for other (obviously non-racist) comments about him.
Basically, he made the whole issue about him.
What's more, Trump chose to comment about this in the midst of devastating news about Puerto Rico, ongoing confusion about the situation between the US and North Korea, and constant criticism of the way ICE has been dealing with immigrant families - all the while ignoring the other issues.
Others were also concerned that the president neglected to comment on the overt racism in the original statement, and instead chose to take Roseanne's corner in the debate by the absence of criticism.
Jarrett herself has also responded to the controversy, saying:
"I think we have to turn it into a teaching moment. I'm fine. I'm worried about all the people out there who don't have a circle of friends and followers who come right to their defence. The person who is walking down the street minding their own business and they see somebody cling to their purse, or run across the street, or every black parent I know who has a boy who has to sit down and have a conversation - the talk - as we call it. As you say, those ordinary examples of racism that happen every single day."
In the meantime, Barr has gone on to tweet about the situation, and even got into a heated argument with her on-screen son - Michael Fishman - after he (in her words) "threw her under the bus". Even with Trump's implicit support, then, it seems that the actress cannot let the issue go.
And, by the looks of it, the president can't either.