Girl Scouts of the USA is currently the largest leadership organisation for girls in the world, with around 2.6 million members worldwide, and over 50 million American women who have participated during their childhoods. That means that there is a hell of a lot of competition when it comes to their classic trade: selling cookies.
So, if you're going to make yours stand out from the pack, what do you do?
From the schemes that worked out the best, it sounds like you need to figure out what your audience wants, and then deliver it in a unique way. For instance, last year's viral video where a little girl remixed Redbone to sell her cookies got a thank you (and 113-box order) from Childish Gambino himself.
More recently, a mother and daughter duo from Colorado figured that they could make some boxes move using the incredibly chiseled physique of Jason Momoa. The Aquaman actor was already in amazing shape before he beefed up to play the underwater superhero, and there are a lot of people out there who are easily moved by the mere sight of him.
Charlotte Holmberg and her mother played on this, plastering a photo of Momoa on the side of their $4 cookie boxes. For her trouble, she's sold plenty of them, earning herself the title of Top Cookie CEO for the Girl Scouts for selling so much. "The girls will wanna buy some because he's on the front," Charlotte told 9News. "And the boys will also wanna buy some because he's like, he might be like their favorite character."
Her mother reportedly gave the fifth grader the idea, and they put the plan together, sticking a few photos of Momoa on a few dozen boxes. Initially they were just meant to be part of "an inside joke with her friends and family," Mashable reported, with the pair making a limited number of these Momoa boxes.
However, they quickly went viral once they were shared onto Facebook. Once they got The Girl Scouts of Colorado's blessing, they started selling them.
"The moms are getting really excited and they're saying that they need them,” Holmberg told 9News. Apparently, other Girl Scouts have even been contacting Charlotte to purchase some of her Momoas, but she's fresh out of them after the influx of orders.
In an email to Mashable, the Girl Scouts stated:
"She has sold her supply and is no longer using the image to sell cookies. Charlotte and her troop use their cookie earnings to give back locally—including donating the money to enable Colorado girls in need to afford to become Girl Scouts, as well as collecting thousands of school supplies for students in need."
Well, it looks like these cookies aren't just cute - they're doing something good for the local community too. I'm sure we'll hear Momoa weigh in on the story himself sometime soon.