In a brilliant piece of marketing, a Girl Scout from Colorado rebranded her 'Samoas' cookies as 'Momoas.' The treats, of course, were named after Jason Momoa, the ruggedly handsome star of Game of Thrones and Aquaman. The boxes featured images of the actor's shirtless, chiseled physique, and quickly sold out, earning fifth grader Charlotte Holmberg the title of Top Cookie CEO.
"The moms are getting really excited and they're saying that they need them," Charlotte explained to 9News. "The girls will wanna buy some because he's on the front. And the boys will also wanna buy some because he's like, he might be like their favorite character."
After uploading photos of the cookies to Facebook, the images went viral. Several people were thrilled by the clever marketing tactic, while others wondered if Charlotte might catch a lawsuit from Warner Bros for using Aquaman images without permission.
In response, the Girl Scouts issued a statement explaining that Charlotte sold out of her limited supply and the money goes to a good cause: "She has sold her supply and is no longer using the image to sell cookies," wrote the organization. "Charlotte and her troop use their cookie earnings to give back locally - including donating the money to enable Colorado girls in need to afford to become Girl Scouts, as well as collecting thousands of school supplies for students in need."
Before the Academy Awards, reporters from Entertainment Tonight caught up with the Justice League star, and asked him about the Girl Scout selling 'Momoas.' "I love Girl Scout cookies!" the actor exclaimed, "I was waiting to get some free ones. I'd love some." He went on to reveal his favorite kind aren't samoas - they're shortbread. "I want the shortbread," he explained. "You put those in the freezer and that's the best way." His wife, actress Lisa Bonet, then joked, "He just wants his cut!"
The video is available to watch below, or least, it should be, but it might not be, due to Entertainment Tonight's draconian Facebook privacy settings. Obviously, this is pretty juicy exclusive news, a Pentagon Papers-esque bombshell that you can't allow just anyone to embed willy-nilly. But have no fear, dear reader, for if you click this link, you can watch the top-secret video directly on ET's Facebook page, and give them a sweet, sweet click, which, arguably, is just as delicious as Girl Scout cookies!
Anyway, you heard him, Charlotte - send the man some shortbread cookies! It's only fair.
Maybe now other Girl Scouts will follow Charlotte's lead, and use celebrity pun-based marketing. For example, instead of 'Smores,' 'Smorge Clooneys.' Instead of 'Peanut Butter Patties,' 'Peanut Butter Robert Pattinsons.' And Instead of 'Savannah Smiles,' 'Idris Elba Smiles.' Okay, maybe that last one doesn't quite work. This celebrity pun-based marketing thing is harder than I thought.